Tag Archives: Middle East & Africa

After associating with the movie ‘Dear Zindagi’ recently, Singapore Tourism Board (STB) has yet again rubbed shoulders with glamour. Together with SilkAir, the regional wing of Singapore Airlines, STB has now announced its collaboration with Dharma Productions for Bollywood movie ‘Badrinath Ki Dulhania’. The movie features key scenes and songs filmed in Singapore. Talking about Singapore’s association with the movie, G.B Srithar, Regional Director for South Asia, Middle East & Africa, STB said, “This movie will appeal to all segments of Indian society with its over-arching theme of love and the joy of life. Over the past few decades, Bollywood movies have helped build an emotive connect among the Indian audiences with Singapore. We believe through Badri and Vaidehi, they will re-discover Singapore’s variety of experiences and evolving cityscape. Keeping in line with the movie’s theme, we are pleased to welcome Indian travelers to begin their endless love affair with Singapore, by visiting and re-visiting Singapore for memorable holidays.” The film, directed by Shashank Khaitan and starring Bollywood stars Alia Bhatt and Varun Dhawan, will hit the screens on Friday, March 10, 2017 across India. Currently, SilkAir and Singapore Airlines have combined operations from 11 Indian cities, namely Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, Thiruvananthapuram and Visakhapatnam connecting to over 100 destinations via its hub, Singapore.

Singapore’s Land Transport Authority (LTA), in collaboration with the Little India Shopkeepers and Heritage Association (LISHA), has launched a Diwali-themed train that will run on the city’s famous Mass Rapid Transit (MRT) system. The train is on the city’s North-East line, that includes a stop at the Little India station, from where one could go and take in the festive lights that decorate the main artery road of Little India. The train is decorated with colourful, Rangoli and Indian garlands-inspired designs, lotus and peacocks, symbolizing good luck. The train was launched on October 15, 2016, by Singapore’s Minister for Transport, Khaw Boon Wan and will run through mid-November. GB Srithar, Regional Director, South Asia, Middle East & Africa, Singapore Tourism Board, invited Indian travelers to visit Singapore, saying “Singapore is a year-round festive city. During the Festival of Lights, the whole Little India area comes alive with lighted up streets, Diwali bazaars, eateries serving great food and much music in the air. I can say, in a candid festive spirit, it’s a great time to visit the city where even the train gets dressed up for Diwali.”