In an attempt to engage the travel trade and provide a platform to meet Scandinavian partners from Denmark, Norway and Sweden, the Scandinavian Tourist Board organised a roadshow in Delhi with 28 Scandinavian partners and seven DMCs from the Nordic countries. The annual event will be held in Bengaluru next and conclude in Mumbai. Briefing about the development of tourism in Scandinavian countries, Mohit Batra, India Representative, Scandinavian Tourist Board said that there has been a tremendous growth in the number of Indians travelling to Denmark, Norway and Sweden. “We are closely approaching 500,000 room nights in 2018 looking at the figures we have till now. We have seen a surge in every segment, be they FITs, groups or MiCE,” he informed.
Read More »Scandinavia to record over 15% increase in Indian bednights in 2017
Scandinavia expects to record over 15 per cent growth in Indian bednights in 2017 over 2016 with 350,000 Indian bednigts recorded year-to-date. This information was given by Mohit Batra, India Representative, Scandinavia Tourist Board, during the the Delhi leg of the three-city roadshow being conducted by the tourism board. The roadshow will head to Chennai on November 15, followed by Mumbai on November 16. “We have seen a tremendous growth in interest towards Scandinavia and some markets in the region may have witnessed an upward of 20 per cent growth too. All segments have shown growth, be it leisure, honeymooners or the incentive market from India. Our focus has been Delhi, Mumbai, Chennai and Bengaluru but we have also seen interest coming in from other cities as well.”
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