Tag Archives: MP Tourism

Speaking at the 39th IATO Convention, Sheo Shekhar Shukla, Principal Secretary,  Culture and Tourism, Madhya Pradesh, said that the state will develop 50 offbeat destinations to boost tourism along with training over 40,000 women in tourism-related jobs to boost employment.

Yuvraj Padole, Deputy Director (Events & Marketing), Madhya Pradesh Tourism Board, says, “We are already in the process of conducting both virtual and physical roadshows. MP Tourism has also started organising virtual and physical events such as the Jal Mahotsav, and has started planning a virtual Madhya Pradesh Travel Mart to promote our tourism products.”

The Madhya Pradesh government has reconstituted its tourism cabinet, which will be headed by Chief Minister Shivraj Singh Chouhan while the principal secretary of the tourism department will be the secretary in-charge of the cabinet committee. The panel will focus on promoting tourism in the state by developing infrastructure to generate employment in the sector.

In a bid to attract tourists back to the state after lifting all travel restrictions, Madhya Pradesh Tourism Board (MPTB) has introduced ‘Intezar Aapka’ campaign with includes a series of communication on MP Tourism’s social media pages. The campaign highlights the prime factors of all historic destinations in the state. The campaign further highlights all the key attractions of various destinations. MPTB is promoting places of tourist interest such as Ujjain, Panchmari, Amarkantak, Bandhavgarh, Kanha and Mandu, among others.

The Madhya Pradesh (MP) government has approved the Film Tourism Policy 2020, offering incentives to filmmakers, promoting private investments and make MP an attractive destination for film shoots. According to the policy, if a filmmaker shoots a film in MP, he will get 50% of grants, the maximum amount of which may be Rs 1 crore. Apart from this, investment in film-related infrastructure will be encouraged with grants and land. Special grants will be given to filmmakers who offer screen time to tourist destinations in the state. For the grants, the filmmaker has to give credit to the state government and the tourism department. The logo of the tourism department and that of the government will be used in the film. A film facilitation cell will also be set up and services will be provided on concessionary rates in the units of MPSTDC. Facilities will be provided through single-window system for shooting films. As per the policy, land will be allotted for film studios, post-production centres, VFX centres, skill development centres, film institute etc.

The Madhya Pradesh government has decided to promote rural tourism to boost economic activities in the state. PC Sharma, Cabinet Minister of Public Relations Department said the state has received Rs 229 crore as initial funding from the Central government for the same. As per reports, the MP government has identified 100 villages that could be showcased for rural tourism. This would involve a great deal of capacity building and training apart from preparing the villagers for rural homestays and other activities. “The objective of development of rural tourism in MP is to showcase rural life, culture, heritage art and craft, handloom and textile. We will select and groom village entertainment groups to unveil the local history and culture, natural and oral treasures, which are major tourist attraction these days,” said Sharma.

Along with developing world-class infrastructure and organising several national events, the Madhya Pradesh government has now decided to promote sports tourism in a big way across the state. Sports Minister of MP, Jeetu Patwari has announced that the state government is drafting a policy in this regard. “Sports tourism is a fast-growing sector and has been giving a fillip to the global travel industry for a while. I think the time has come to start promoting sports tourism; the policy will be soon prepared on this,” said Patwari while giving information on the 20-point departmental action plan for the year 2020. Patwari said that sports infrastructure will be set up in Bhopal Gwalior, Jabalpur and Ujjain through PPP model. In last one year, MP has organised several national and international sports meet. In 2020, the state will host events like world dragon boat championship in Indore, where teams from 43 countries will participate. Bhopal will host the rowing championship around October-November 2020.