Tag Archives: Netherlands Board of Tourism & Conventions

The Holland Sales Mission kicked off on August 28 in New Delhi amidst a packed gathering at Shangri-La Hotel. The Netherlands Board of Tourism & Conventions (NBTC), in collaboration with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways, is organising the three-day, three-city roadshow from August 28-30 in Delhi, Bengaluru and Mumbai. “For 2018, this is our key activity in the market. This year, we expect a growth of over 25 per cent from the Indian market. We are mainly focusing on leisure tourists, and MiCE is more on a reactive basis. In terms of marketing, we have a 360-degree approach, so we focus on the travel trade, consumers, as well as press and PR. These are the three key elements for promotions,” said Carola Muller, Global Travel Trade Manager, NBTC, when speaking about the agenda this year. The Indian market continues to be one of the most important contributors of international visitors into the Netherlands. The country recorded a growth of 31 per cent in visitor arrivals from India in 2017, attaining a remarkable surge over the previous year. NBTC has confirmed recording 67,000 visitors from India until May 2018, and this year’s Sales Mission aims to achieve good numbers.

Netherlands Board of Tourism & Conventions (NBTC) announced an increase in Indian arrivals to the Netherlands in the first quarter of 2017. In comparison with the last year’s Q1 Indian arrival figures, the country recorded a growth of over 19 per cent in Indian arrivals to Holland from January to March this year, proving that India is one of the top growing markets for the destination. SanJeet, India Representative – NBTC, said, “It gives us immense pleasure to let everyone know that the Indian market continues to be one of the important contributors of international visitors to Holland. Last year, Holland came much closer to the millions of Indian travellers with Jet Airways launching daily non-stop flights from India to Holland. Business missions in 2016 have also increased the graph of Indian arrivals to Holland. With our consolidated efforts in shaping Holland as a perfect getaway destination for Indian travellers, we are hopeful of achieving a double-digit growth.” To encourage more and more Indian tourists to visit Holland, NBTC has multiple activities planned including familiarisation trips and a three-city business mission in Delhi, Mumbai and Bengaluru. To engage with travel trade on a consistent and sustained basis, NBTC is also looking to participate in various multi-city travel trade shows.

Netherlands Board of Tourism & Conventions (NBTC), in association with Amsterdam Airport Schiphol and Jet Airways branded 200 cabs in Delhi. The inauguration of the taxi branding campaign was done by H.E. Alphonsus Stielinga, Ambassador of the Netherlands to India; Jos Vranken, Managing Director, NBTC; Wilco Sweijen, Director Aviation Marketing, Amsterdam Airport Schiphol; and Gaurang Shetty, Senior VP, Commercial Wholetime Director, Jet Airways, at the Amabassador’s residence in New Delhi on March 21, 2016. The taxis will be running on Delhi roads for one and a half month. The campaign is part of showcasing Holland’s tourism products, and will be followed by strategic activities, which will focus on trade, press and consumers.