Tag Archives: Nielsen

The ‘FB Travel Report’ commissioned by KPMG, Facebook and Nielsen suggests that nearly 90 per cent of hotel bookings in India are expected to be mobile-influenced by 2022, while nearly half of the hotel bookings in 2022 are expected to be Facebook-influenced, both nearly three times their current levels. This growth is expected to be driven on the backdrop of the swell in the traveller pool from an emerging middle class, niche experience-seeking consumers and increase in OTA bookings through mobiles in the five years between 2017 and 2022. Brands, therefore, have a USD 12 billion worth of incentive to re-look at their marketing strategies and adapt to the fast-evolving mobile-first internet economy of India.

More than four out of five airline bookings in 2022 are expected to be mobile-influenced, while nearly two out of five are expected to be Facebook-influenced, suggests ‘FB Travel Report’ compiled recently by KPMG, Facebook and Nielsen. The influencing factors iinclude awareness, consideration, intent, average influence and sales opportunity. Mobile internet users in India are expected to increase to 677 million by 2022 from 420 million users in 2017, the report further reveals. This growth is expected to be driven on the backdrop of organic penetration of the internet, digitally-savvy travellers, connectivity through social media and digital technologies over the next 5 years. Brands, therefore, have a revenue opportunity worth USD19 billion to re-look at their marketing strategies and adapt to the fast-evolving mobile-first internet economy of India.