Travelport and the Republic of Indonesia’s Ministry of Tourism have announced a new global digital marketing campaign to increase tourism to the world’s largest archipelago. The campaign, which is part of the Ministry’s ‘Wonderful Indonesia’ international tourism marketing strategy, will deliver tailored online messaging to targeted travel agents in 15 countries around the world using Travelport’s advanced Destination Marketing technology. “Indonesia is one of the world’s most beautiful countries, full of fascinating sights and tastes that we want to share with the world.” said I Gde Pitana, Deputy Minister for International Marketing and Communication, for the Indonesian Ministry of Tourism. The Ministry of Tourism believes the campaign will help increase tourism from the record setting 15-plus million tourists expected in 2017 by driving incremental tourist arrivals into Indonesia. Niklas Andreen, Vice President and Managing Director, Global Hospitality and Digital, Travelport, added, “It is a great honour to work with the Ministry of Tourism on this campaign to increase tourism to the country. With access to more than 68,000 Travelport travel agents around the world, our destination marketing solution continues to deliver exceptional value to customers.”
Read More »Travelport inks new hotel content deal with Treebo Hotels
Travelport and Indian hotel chain Treebo Hotels have announced a partnership, the inaugural GDS deal for the hotel chain. Headquartered in Bangalore, Treebo Hotels operate across over 34 Indian cities. Under the debut agreement, Treebo Hotels will join over 650,000 unique hotel properties available through Travelport’s Travel Commerce Platform and its distributor in India, ITQ. Enabling Indian and International corporate travelers and travel agencies in over 180 countries, to have real-time access to the chain’s full property inventory. Travelport-connected agencies across the globe will now be able to take advantage of Travelport Smartpoint to search, view and make booking decisions based on travel choice information beyond just rate and availability. Sidharth Gupta, Co-founder, Treebo, said, “We are delighted for striking our inaugural GDS partnership with Travelport and its recognized distributor in India, ITQ. We are confident that this collaboration will empower Travelport-connected agents to choose quality accommodation from across Treebo properties in India during their business visits across major cities and will significantly support our business expand its presence across the globe.” Niklas Andreen, Vice President and Managing Director, Global Hospitality Commerce, Travelport, commented: “We are excited to partner with Treebo Hotels, one of India’s key hotel suppliers and our collaboration with Treebo Hotels will help further establish their position within India’s budget accommodation space. Their wide variety of destinations, accommodation types and price ranges greatly enriches Travelport’s unrivalled choice of global travel content; providing agents and partner companies with countless opportunities to check availability of inventory and make bookings.”
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