Tag Archives: Nishant Kashikar

Travellers from India continue to be enticed by the diverse attractions and stunning tourism experiences on offer in Australia. In 2015, the destination achieved a milestone when it welcomed over 200,000 Indian travellers during the year. Adding another feather to it’s cap, Australia has now notched an impressive 253,100 arrivals from India as of year ended (YE) October 2016. This number reflected a growth of 11.3 per cent vis-a-vis the same period last year, making India the ninth largest inbound market for arrivals to Australia. The month of October 2016 alone saw 20,400 Indian arrivals to the destination, an impressive growth of 24 per cent over the same period in 2015. Most importantly, the holiday purpose of visit have driven the overall market growth with an impressive 20 per cent and 19 per cent increase in arrivals and spend respectively. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “Marketing activities, in collaboration with key distribution and airline partners, an increased thrust on digital initiatives, integration on leading television shows, and improved air connectivity between the two countries, have been key factors in boosting travel to Australia.” The Tourism Forecasting Committee (TFC) has predicted 265,000 visitors from India for the Jul 2016 – Jun 17 period, a 9.6 per cent increase over 2015-16. Arrivals from India are expected to perform well with an average annual financial year growth rate of 6.4 per cent through to the financial year 2021-22.

India is the eighth best source market for Tourism Australia, said Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia. He added, “We crossed the 200,000 arrivals landmark in 2015, A$ 1 billion spend, and improved our ranking to be the eighth-largest inbound market for Australia from 11th rank in 2014. The Tourism Forecasting Committee (TFC) is predicting 245,000 visitors from India for 2015-16 and a 12 per cent increase over 2014-15.” There were 187,000 visitors from India in the first 10 months of 2015, bringing the total for the year-ended October 2015 to 2,27,000; an increase of 18 per cent relative to the same period last year. For the year ended September 2015, Indian visitors contributed A$ 1.1 billion to the Australian economy; an increase of solid 34% over the previous year. Tourism Australia has unveiled its latest advertising campaign in collaboration with its key distribution partners – Cox & Kings, Mercury Travels, Kesari, MakeMyTrip, Yatra, TUI, Vacations Exotica, Kulin Kumar Holidays and SOTC. The integrated advertising campaign will retain the brand theme ‘There’s Nothing like Australia’ and put the spotlight on the country’s attractions.