Tag Archives: Noel Saxena

Taiwan Tourism made a grand return to the Indian capital, hosting its first post-pandemic roadshow at Le Meridien, New Delhi. The event saw a buzzing turnout of 110+ travel agents and 12+ renowned travel trade media, all excited to rediscover what makes Taiwan the next big destination for Indian travellers. With Air India and EVA Air as airline partners, the spotlight was firmly on promoting seamless travel routes connecting India and Taiwan. The roadshow aimed to reignite interest in Taiwan as a premier leisure and MICE destination and saw enthusiastic participation from the travel industry. Attendees were kept engaged with a variety of incentives, including lucky draws, a fun-filled on-site social media challenge, and a lively Q&A session where quick thinkers bagged enticing prizes. Adding to the buzz, a lucky winner from Ice Group India walked away with a show stopping prize package which included a return airport transfer, a city tour, and Taipei 101 entry tickets for two, all topped off with round-trip EVA Air tickets from Singapore to Taipei. Speaking about the roadshow’s success, Noel Saxena, Representative of Taiwan Tourism in India, shared, “We are on a mission to take Taiwan tourism to new heights, and we’re thrilled to see travel numbers bouncing back post-pandemic. India’s MICE segment holds great potential, and events like these help us tap into that market and spread the word. We recently hosted a networking and education seminar with Thai Airways in Mumbai and have a roadshow planned for Mumbai at the end of September. Additionally, we are organizing a leisure FAM trip to Taiwan for leading travel partners from India to experience Taiwan firsthand.” Air India and EVA Air showcased robust routes …

In a recent development Taiwan Tourism Administration (TTA) has once again revived its India strategy. The tourism administration has ventured into India market establishing its presence once again that was disrupted because Covid-19 pandemic. Taiwan is keen to posit itself as a popular destination for Indian MICE, wedding and leisure travellers. In hence to restart India marketing plan more efficiency, TTA Singapore Office has appointed BlinkBrand Solution as its representative in order to drive its India market growth plan through comprehensive and integrated 360 degree strategy. Blink will leverage its unique expertise and strengths and closely work with various channels encompassing travel trade partners, various consumer, and digital media platforms, among others, in order to boost Taiwan’s visibility and destination leadership in the Indian market. Commenting on Taiwan latest entry into the Indian market Mr. Joseph Cheng, Director of TTA Singapore office, said, “India is fast emerging as one of the biggest tourism source markets in the world and we are very interested in developing India market for us. At the same Taiwan’s diversity of tourism products are second to none and we wanted to work with somebody who not only understands this but is also very familiar with the destination itself. In Blink Brand Solutions, we have a partner whom we have worked with and have full confidence in their ability to deliver for us. Moreover, Blink’s CEO Mr. Noel Saxena’s association with our destination, aspirations and expectations and our way of working is more than a decade old and, therefore, gives us tremendous confidence in the Indian market going forward.” Noel Saxena, CEO, Blink Brand Solutions said, “We are delighted to welcome Taiwan back into the Indian market. …