Parineeti Chopra, Bollywood actress and ‘Friend of Australia’, released a series of videos that encapsulate her recent holiday experiences in the Australian states of Queensland and Northern Territory. As an advocacy campaign for Australian holidays, the videos will be promoted on media platforms to influence her followers and motivate potential travellers seeking an idyllic holiday destination. The actress has sung the background score with lyrics for the video showcasing Queensland. The videos feature a spectacular montage of iconic Aussie experiences. In the films, Parineeti can be seen cuddling a koala, learning to surf at the Gold Coast, getting a taste of Australia’s freshest produce, enjoying a bird’s eye view of Surfers Paradise on the Skypoint climb, spotting whales, watching the sunset over the Red Centre in Uluru and standing amidst Brunce Munro’s s beautiful art installation. Commenting on the videos, Chopra said, “I thoroughly enjoyed my time in Australia and the videos reflect every bit of fun I had there. From immersing in the aboriginal culture at Uluru to the fun and frolic in Queensland, I was fortunate to have an enriching experience of two completely different sides of the country.”
Read More »Tourism Australia and Singapore Airlines come together to offer special airfares to Indian travellers
Tourism Australia and Singapore Airlines have joined hands with the Australian States of Queensland, South Australia, Victoria and Northern Territory, to offer Indian travel enthusiasts subsidised airfares to Australia. The offer features an all-inclusive return economy fare from India starting at Rs. 60,000, with an additional S$20 Changi shopping voucher redeemable during transit, and an A$30 voucher redeemable at Brisbane airport for the first 150 passengers to fly into the city. Aimed at driving visitation to Australia, the campaign will be promoted across television, print and digital platforms. The tactical offer will be live until 15 March 2017 for travel between March 1, 2017 and February 15, 2018, subject to applicable terms and conditions. Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia said “We at Tourism Australia have always perceived air connectivity as one of the strongest pillars for tourism growth, and this has led us to continually focus on our relationship with our airline partners. Singapore Airlines, one of our strongest long standing airline partners, with a significant market share, is indeed a strong partner to promote Australia as a preferred holiday destination, and the campaign devised with them successfully showcases Australia’s myriad of tourism offerings as well as Singapore Airline’s extensive flight network. This initiative is sure to entice Indian travellers to book their next trip Down Under.” Singapore Airlines connects India to key Australian gateways such as Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney. The campaign also involves a tie up with SilkAir, the regional wing of Singapore Airlines (SQ), which provides connectivity to Cairns and Darwin. Australia has witnessed a continued growth trajectory in tourist arrivals from India. For the year ended (YE) November 2016 …
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