Tag Archives: Online Travel Agents

Café Akasa, the onboard meal service of Akasa Air, introduced a special Onam meal for travellers to savour the authentic flavours of this southern Indian festival and enjoy traditions from across India even while flying. As an ode to this custom, the meal comprises of regional favourites such as spicy kadala curry wrap in malabari paratha which is a black Bengal gram curry in a griddled fried layered Paratha. This is served with traditional delicacies – Neiappam and Ada Pradhaman along with a choice of beverage. The special festive meal is available from 1st August to 31st August, 2023 across the Akasa Air network and can be pre-booked on Akasa Air’s website or mobile app as well as with select online travel agents (OTAs). Like the traditional onam meal, this specialty has had an emphasis on nutrition and richness nutritional values and the highest standards of hygiene and quality. As a part of Café Akasa’s refreshed menu, customers can now expect an expansive choice of over 60 meal options including healthy, fusion, festive and gourmet meals that cater to a wide array of diets and palettes. Since beginning operations in August 2022, Akasa Air has introduced specially curated meal options that are motivated by regional specialties connected with celebrations during popular festivals and special occasions like Ganesh Chaturthi, Dussehra, Diwali, Christmas, Makar Sankranti, Valentine’s Day, Holi, Eid al-Fitr, Mother’s Day, International Yoga Day, and Monsoon. The airline also provide a pre-selection of cakes on its regular menu for flyers who want to celebrate the birthdays of their loved ones in the skies.

Amadeus has partnered with Wingify to offer Online Travel Agents (OTAs) customers access to Visual Website Optimiser (VWO), the company’s A/B testing and conversion optimisation platform. The platform helps customers analyse how consumers interact with their website and make data-driven decisions. This will help improve conversion rates at every touch point within their travel website and ultimately optimise the look-to-book ratio, a crucial part in securing more bookings through their site. Today, online travel is bigger than ever, with 148.3 million travel bookings made over the Internet each year.  India-based Wingify is one of the world’s top three software providers that specialise in A/B testing and conversion optimisation. A/B testing is a process that compares two versions of a webpage to determine which one performs better for a defined conversion goal. VWO, Wingify’s A/B testing and conversion optimisation platform, has been used in various use cases, delivering strong results to organisations across diverse industries including Virgin Holidays, KPMG, Samsung and Toyota. Sparsh Gupta, CTO of VWO, said, “Website testing and optimisation can be a significant differentiator for companies in highly competitive markets, such as the travel industry in Asia Pacific. An A/B testing and optimisation programme helps OTAs get a better understanding of how consumers engage with their websites, so businesses can pinpoint where customers are dropping off along the online purchasing journey. By using the insights and proven statistical results to address the leaks and improve their websites, businesses can see returns in the form of higher conversion rates and increased revenue.” Sebastien Gibergues, Global Head of Online Travel at Amadeus, said, “We are committed to adding greater business value for our OTA customers, by equipping them with the …