Tag Archives: Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) successfully concluded its 47th annual PATA Travel Mart (PTM) in Bangkok, Thailand. Held at the Queen Sirikit National Convention Center (QSNCC), the event served as a crucial platform for high-caliber buyers and sellers from across the Asia Pacific region and beyond.   Key Insights Over 900 delegates participated, including 266 exhibitors and 191 buyers representing 45 destinations and 31 source markets. The event emphasised sustainable tourism development, innovative marketing strategies, and strategic partnerships within the Asia Pacific tourism industry. PTM 2024 reaffirmed Thailand’s position as a leading MICE destination and travel hub. The PATA Knowledge Forum offered valuable insights on navigating the evolving tourism landscape, covering topics like responsible tourism, digital transformation, and emerging consumer trends. A new initiative, the PATA Youth Symposium and Career Fair, connected aspiring tourism professionals with industry leaders. The PATA Gold Awards recognised excellence in destination marketing, sustainable tourism practices, and innovative tourism products. What This Means for You? PTM 2024 underscores the resurgence of Asia Pacific tourism and the growing demand for authentic travel experiences. The event provided a platform for building valuable business connections and exploring new market opportunities. Insights from the Knowledge Forum can help you adapt and thrive in the changing tourism landscape by implementing sustainable practices, leveraging digital technology, and understanding consumer preferences. New talent entering the industry offers a positive outlook for the future of tourism in the region.

In its travel forecast, PATA (Pacific Asia Travel Association) has estimated that India will witness 1.7 million US visitors by the end of 2026, which is 111.9% more than the 2019 level, under the medium scenario. The latest PATA forecast sheds light on the swift recovery of international arrivals.

Peter Semone, Chair, PATA, said, “PATA forecasts international visitor numbers by the end of 2023 are predicted to exceed 516 million, approaching 76% of the pre-pandemic levels of 2019. This is expected to further increase to 107% in 2024 and 116% in 2025.”

Asia Pacific remains solidly on the path to welcome close to one billion international visitor arrivals (IVAs) over the next five years. This is one of the key predictions from the Executive Summary of the Asia Pacific Visitor Forecasts 2020-2024, released by the Pacific Asia Travel Association (PATA). Covering the years 2019 to 2024 and 39 destinations within the region, these forecasts anticipate a volume of over 971 million international visitor arrivals into Asia Pacific, by 2024. The strong increase in IVAs has been driven by the average annual growth rate (AAGR) of 5.3% between 2014 and 2019, and that momentum is expected to increase even further over the next five years, to average 6.3% per annum between 2019 and 2024. This will result in an acceleration of more than 256 million additional IVAs into the region between 2019 and 2024, a significant increase over the additional volume of 162 million added between 2014 and 2019.