Tag Archives: PATA Annual Summit 2025

Addressing global geopolitical tensions and climate change, PATA leadership predicted a future of regional travel dominance. With rising airfare costs and increasing environmental awareness, long-haul tourism may become less viable. Asia’s intra-regional strength, where 80 per cent of arrivals come from neighbouring countries, positions it well for this shift. “We must stop assuming tourism equals Western arrivals,” said Peter Semone, Chair, PATA. “Our biggest spenders may already be next door.”

With Saudi Arabia’s growing interest in the Asia-Pacific market, PATA signalled readiness to support the kingdom with market intelligence and regional insights. While acknowledging Saudi’s robust in-house expertise, PATA highlighted its value as a connector offering knowledge from decades of Asia-focused tourism development. The collaboration could involve joint projects, knowledge sharing, and practical guidance to help Saudi adapt its tourism products for Asian travellers.

Peter Semone, Chair, PATA, used the platform of the PATA Annual Summit 2025 in Istanbul to call for a radical industry reset. Destination management must now take priority over destination marketing, he suggested. Noting decades of marketing-first approaches, he emphasised the risks of unchecked tourism growth. “If we do not manage tourism better, we risk eroding the very places we promote,” he added, pointing to global pressures on ecosystems and communities.