Tag Archives: PATA India Chapter

Mario Hardy, CEO, PATA, has said that travel will never be the same after the COVID crisis. “Some of the protocols that have been devised for travelling now, will not be limited through the crisis, but will carry on afterward as well,” he said while speaking at the PATA India Chapter’s webinar titled ‘Tourism the economic PowerHouse in an evolving landscape’.

PATA India Chapter is all set to conduct its next informative webinar ‘Tourism the economic PowerHouse in an evolving landscape’ will have international speakers –Dr. Mario Hardy, CEO, PATA and Olivier Ponti, VP Insights, ForwardKeys. The webinar is aimed at offering a global perspective on the evolution of tourism policy being adopted by various countries, as well as, an analytical view on the reorganisation of global tourism with focus on India & South Asia, Emerging Trends, future opportunities, the new normal business practices and source markets efforts to inspire travellers’ confidence. The webinar promises to be engaging, educational and practical from the perspective of travel professionals and tourism industry stakeholders.

Jatinder Taneja, Vice-Chairman, PATA India Chapter, has revealed that they will be having the PATA Update & Outlook meet with the Ministry of Tourism on July 6, 2020. The idea behind the meeting is to apprise PATA members about the areas in focus for the MOT and the initiatives being taken by them.

Jatinder Taneja, Vice Chairman, PATA India Chapter, has revealed that they will start holding their EC meeting, webinars and an Update & Outlook Meeting with Ministry of Tourism (MOT) from this month. “PATA India Chapter has already planned and is starting with the EC meeting. We will also hold webinars and an Update & Outlook Meeting with the Ministry of Tourism from this month,” he shared.

Oliver Martin, Partner, Twenty31 Consulting, presided over a session on ‘Winning the Millenial Traveller’ at PATA India Chapter’s Tourism PowerHouse 2018. He shared his insights on what millenials today are looking for and how the travel community should cater to their requirements. Martin claimed that the millennials are looking for adventure, activities and experience-based travel to a destination. He shared, “By 2030, we will have 2 billion international travellers on an international basis and it is a huge opportunity as well as a challenge for the industry.” He shared the trends on millennial travellers and said that today’s millennials are aware of what they are looking for and do take care of the environment and surroundings when they travel. “We are seeing an average growth of 9 per cent annually in the millennial market. That represents a share of 2 million travellers on an annual basis. The year 2017 was the first in the last 50 years that the boomer market declined and the millennial market increased. He said that this is the reason why the industry should focus on the millennial market,” said Martin.

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

In an effort to promote inbound tourism from important source markets, PATA India Chapter, in collaboration with Ministry of Tourism, will conduct India Tourism B2B Meet to Europe from September 25-October 4, 2018. Meetings are proposed to be held with travel agents and tours operators in Rome, Milan, Frankfurt, Barcelona, Geneva and Paris. The roadshow will commence with an introduction of sellers and a 15-minute Incredible India presentation, followed by a 5-minute product presentation by Air India. Each roadshow will have a two-hour B2B session between Indian sellers and local tour operators and travel agents. All these markets have a variety of travellers representing both high end as well as mid-market. Their interest in India as a preferred destination is well established over many years and is focused on its history, culture, wellness, beach tourism amongst others. Air India will support the association with preferred air fares for delegates participating in these roadshows. 100 per cent of the basic fare will be waived on each ticket as per the applicable booking class for such tickets. Participants will only be charged applicable taxes, fuel surcharge and government levies for travel. Authority for tickets will be issued on a first come first serve basis, only after full non-refundable participation fee has been paid by the participating organisation.    

PATA India Chapter has announced that it will organise The Tourism PowerHouse from August 5-6, 2018 at The Park New Delhi. The announcement was made at PATA India Chapter’s 7th Update and Outlook Meeting in cooperation with the Ministry of Tourism at The Claridges, New Delhi, which saw in attendance, Rashmi Verma, Secretary, Ministry of Tourism and Chairman – PATA India Chapter; Suman Billa, Joint Secretary, Ministry of Tourism and MP Mall, Chairman and Managing Director, Indian Railway Catering and Tourism Corporation (IRCTC). The PowerHouse will be presided over by Verma and Mario Hardy, CEO, PATA. Speaking about the PowerHouse, Verma said, “We hope to draw eminent speakers from all over the world to speak on contemporary issues like responsible tourism, sustainable tourism, marketing, digital marketing, etc. Eminent speakers will be invited from various countries who will be sharing global trends, initiatives and the best practices required to emulate in our country. We are hopeful that apart from the industry, state tourism boards, other organisations and stakeholders will also be participating because it is going to be a very useful interaction for us as well as all the stakeholders who have a stake in promoting tourism to this country.”  

Rashmi Verma, Secretary, Ministry of Tourism, Government of India, will lead PATA India Chapter as its Chairperson for the term 2017-19. This was announced during the 47th Annual General Meeting of PATA India Chapter held at The Claridges, New Delhi on December 19. While SanJeet, Director, DDP Publications, was re-elected as the association’s Vice Chairman; J.S. Taneja, MD, Travel Spirit International, will continue to hold the post of Hon. Secretary, and the post of Hon. Treasurer has been re-assigned to Vikram Madhok, MD, Abercrombie & Kent. The association also elected its Executive Committee for the term 2017-19. Under the Active Government Category, Rashmi Verma and Suman Billa, Joint Secretary, Ministry of Tourism, Government of India will hold the post, while Ravneet Kaur, CMD, ITDC and Sanjiv Garg, Additional Member T&C, Ministry of Railways will be EC members under the Associate Government Category. Pankaj Srivastava, Director-Commercial, Air India, has been elected EC member under the International Carrier category. Under the Domestic Carrier category, Ragini Chopra, VP, Jet Airways and M.P. Mall, CMD, IRCTC have been elected. The four posts for Travel Agents/Tour Operators category have been given to Vikram Madhok, J.S. Taneja, Snirmol Ghosh, Director, Indo Asia Tours and Anoop Kanuga, Director, Bathija Travels. Under the Hotels/ Associate Hotels category, the three members are: Renu Basu, VP, Indian Hotels; Arjun Sharma, MD, Select Holiday Resorts; and Rohit Arora, GM, Apeejay Surendra Park Hotel. SanJeet will be an EC member under the Sustaining Member category.

PATA India Chapter has launched an upgraded website www.pataindia.org packed with dynamic features and graphics. The website was launched at the office of Ministry of Tourism by Joint Secretary Suman Billa in the presence of all Executive Committee members following the 235th EC meeting of PATA India. A presentation was given by Jatinder Taneja, Hon. Secretary, PATA India Chapter, where he informed that the website is CMS-based compatible with desktops, smartphones and tablets such as iPad, etc. He said, the website data is well aligned and informative with member information, and event catalogue. The upgraded website has a well-structured homepage with recent and upcoming ‘Events’ section. Ministry of Tourism website is hyperlinked on the homepage for relevant updates. The updated homepage, loaded with attractive graphics, will soon hyperlink member website to add value to membership and hasa new ‘Members’ section with brief profile