Tag Archives: PATA Knowledge Forum

The Pacific Asia Travel Association (PATA) and the Tourism Seasonality Summit (TSS) have joined forces to tackle the seasonality challenges in tourism destinations across the Asia Pacific region. The strategic partnership, formalised through a Memorandum of Understanding (MOU), aims to develop innovative solutions to distribute tourism more evenly throughout the year and mitigate the negative impacts of over-tourism. The MOU was officially signed by World Tourism Seasonality Summit CEO Ged Brown and PATA CEO Noor Ahmad Hamid during the PATA Knowledge Forum on 27 August, 2024 which was part of the PATA Travel Mart 2024 programme. “This collaboration aligns with the Association’s mission to bring together private and public sector members to enhance the value, quality, and sustainable growth of travel and tourism. By working together, we aim to develop strategies that will effectively manage and alleviate the impact of tourism seasonality,” remarked Noor Ahmad Hamid, CEO, PATA. Ged Brown, CEO, World Tourism Seasonality Summit, remarked, “The Tourism Seasonality Summit is the only travel and tourism event which is focused completely on resolving the seasonality issues facing tourism destinations, airports and airlines.” This agreement signifies a joint commitment to addressing the challenges of peak season tourism, which often contributes to over-tourism. Both organisations are dedicated to safeguarding, preserving, and enriching tourism experiences for both future generations of travellers and host communities. The collaboration will also provide mutual advantages, such as heightened brand recognition and speaking opportunities at the organisations’ respective events, to name a few.

The Pacific Asia Travel Association (PATA) successfully concluded its 47th annual PATA Travel Mart (PTM) in Bangkok, Thailand. Held at the Queen Sirikit National Convention Center (QSNCC), the event served as a crucial platform for high-caliber buyers and sellers from across the Asia Pacific region and beyond.   Key Insights Over 900 delegates participated, including 266 exhibitors and 191 buyers representing 45 destinations and 31 source markets. The event emphasised sustainable tourism development, innovative marketing strategies, and strategic partnerships within the Asia Pacific tourism industry. PTM 2024 reaffirmed Thailand’s position as a leading MICE destination and travel hub. The PATA Knowledge Forum offered valuable insights on navigating the evolving tourism landscape, covering topics like responsible tourism, digital transformation, and emerging consumer trends. A new initiative, the PATA Youth Symposium and Career Fair, connected aspiring tourism professionals with industry leaders. The PATA Gold Awards recognised excellence in destination marketing, sustainable tourism practices, and innovative tourism products. What This Means for You? PTM 2024 underscores the resurgence of Asia Pacific tourism and the growing demand for authentic travel experiences. The event provided a platform for building valuable business connections and exploring new market opportunities. Insights from the Knowledge Forum can help you adapt and thrive in the changing tourism landscape by implementing sustainable practices, leveraging digital technology, and understanding consumer preferences. New talent entering the industry offers a positive outlook for the future of tourism in the region.