Tag Archives: PATA Summit

With Saudi Arabia’s growing interest in the Asia-Pacific market, PATA signalled readiness to support the kingdom with market intelligence and regional insights. While acknowledging Saudi’s robust in-house expertise, PATA highlighted its value as a connector offering knowledge from decades of Asia-focused tourism development. The collaboration could involve joint projects, knowledge sharing, and practical guidance to help Saudi adapt its tourism products for Asian travellers.

While suggesting to reimagine tourism at PATA’s Annual Summit in Peter Semone, Chair, PATA, stated, “To improve existing models of tourism, we have to incorporate principles of ecotourism, promote cultural exchange, leverage technology for more immersive experiences, and prioritise the well-being of local communities.”