Tag Archives: PATA

The Pacific Asia Travel Association (PATA) has announced the cancellation of its Annual Summit scheduled to take place from March 31- April 3, 2020, in Ras Al Khaimah, UAE due to evolving dynamics of the spread of the COVID-19 globally. In 2021, the summit will be hosted by Ras Al Khaimah Tourism Development Authority (RAK TDA) and for next year’s event will be announced in due time, announced Dr Mario Hardy, CEO, PATA. Delegates who have paid the registration fee or purchased tickets for the PATA Foundation Charity Dinner have the option of transferring the registration fee and/or the Charity Dinner ticket fee to the PATA Annual Summit 2021 or receive a full refund.

India is among the top 11 destinations in terms of International Visitor Arrivals (IVAs) in Asia Pacific, and will record an Average Annual Growth Rates (AAGR) of 11.5 per cent between 2019-24, reveals the Executive Summary of the Asia Pacific Visitor Forecasts 2020-2024, by the Pacific Asia Travel Association (PATA). The other destinations in top 11 include Cambodia, Bhutan, Myanmar, Lao PDR, Japan, Northern Marianas, Vietnam, Maldives and Korea. The report has predicted that nine out of 10 of these destinations will have  AAGRs of over 10 per cent between 2019-2024.

India will be the sixth strongest source markets for International Visitor Arrivals (IVAs) into Asia Pacific between 2019-2024, according to a forecast by Pacific Asia Travel Association (PATA). India is predicted to generate IVAs of 6.825mn during this period. The top ten strongest source markets into Asia Pacific between 2019 and 2024 are forecast to include China, the Republic of Korea and Hong Kong SAR in the top three positions, generating a collective volume of more than 369 million IVAs over that period. These three source markets alone are also predicted to generate an additional volume of more than 106 million IVAs into Asia Pacific over the same period. The top group of 11 destinations by strongest IVA increase is likely to account for 77 per cent of the IVA volume into Asia Pacific in 2024. In addition, it is predicted that nine out of 10 destinations will have AAGRs (between 2019 and 2024) in excess of 10 per cent, with India touching an AAGR of 11.5 per cent.

According to the Annual Travel Monitor 2019 Final Edition (ATM) released by the Pacific Asia Travel Association (PATA), over the five years between 2014 and 2018, the 46 Asia Pacific destinations covered in the report have collectively seen their International Visitor Arrivals (IVAs) increase by almost 24%, adding more than 136 million additional arrivals to the collective foreign inbound count in the process.

Winners of the 2019 PATA Grand and Gold Awards were recently revealed by the Pacific Asia Travel Association (PATA). It has been announced that Ministry of Tourism, Government of India, will be presented the PATA Gold Award 2019 for Marketing – Primary Government Destination for its ‘Find the Incredible You’ campaign. The awards will be handed over at the 2019 PATA Gold Awards Dinner and Award Presentation in Nur-Sultan (Astana), Kazakhstan, during PATA Travel Mart 2019. This year’s awards attracted 197 entries from 78 organisations and individuals worldwide, and winners were selected by an independent judging committee. Dr. Mario Hardy, CEO, PATA, said, “On behalf of PATA, I would like to extend our warmest congratulations to all the 2019 Grand and Gold Award winners, as well as all of this year’s participants for their submissions. I look forward to celebrating the accomplishment of this year’s winners who truly represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”

India is set to generate an incremental increase of 5.4 million visitor arrivals between 2018 and 2023, according to a latest report by PATA’s Asia Pacific Visitor Forecasts 2019-2023. Of the 210 million additional foreign arrivals into Asia Pacific generated between 2018 and 2023, 73.7 per cent will come from Asian origin markets. The strongest Asian generators of additional visitor arrivals between 2018 and 2023 will be led by China and Hong Kong SAR with respective increases of 49.2 million and 30.8 million. These markets will be supported by Korea (ROK), Malaysia and India. The Asian Average Annual Growth Rate for tourism receipts between 2018 and 2023 is expected to be around 9.1 per cent, with Northeast and Southeast Asia showing even stronger average growth. “The growth momentum of Asia Pacific as both a receiver and a generator of international visitors – not just into Asia Pacific but globally – and the receipts that they both receive and generate, is set to continue to at least 2023,” said Dr Mario Hardy, CEO, PATA. “As is always the case, growth in international arrivals across Asia Pacific and indeed globally, is often unequal, with subtle changes and shifts occurring as travellers tune into new experiences and the destinations that offer them,” he said.

  Around 300 delegates from 28 countries attended PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (PATA ATRTCM) in Rishikesh, Uttarakhand. The event, organised by the Pacific Asia Travel Association (PATA) and hosted by Uttarakhand Tourism Development Board, brought together international experts at the forefront of the adventure travel industry from both the private and public sectors to discuss issues and opportunities in travel and tourism. Delegates heard from a diverse line-up of speakers at the one-day conference on the theme ‘Rejuvenate Your Soul Through Travel’. The thought leaders, innovators and pioneers, who are shaping the emerging landscape of the adventure travel and responsible tourism industry, examined various conference topics that covered ‘Rejuvenating Your Soul Through Travel’, ‘Storytelling to Sell Travel on Instagram’, ‘Using Sustainability to Future-Proof Our Destination’, ‘Trends to India’, ‘Creating Experiences that are Regenerative’, ‘Marketing to the New Adventure Travellers’, ‘Tourism as a Tool for Rejuvenation’, ‘A Special Story of Indian Rejuvenation’ and ‘Sustaining our Souls: Vision-Driven Leadership in Adventure Tourism’. The conference was opened by Dilip Jawalkar, IAS, Secretary Tourism, Religious Affairs and Culture Department, Government of Uttarakhand; Suman Billa, Joint Secretary, Ministry of Tourism; Yogendra Tripathi, IAS, Secretary, Ministry of Tourism, and Satpal Maharaj, Minister of Tourism, Uttarakhand. Dr Mario Hardy, CEO, PATA noted, “The event aims to be a catalyst for generating new ideas and improving collaboration between public and private sector organisations. By bringing together such a dynamic and diverse group of speakers, we hoped to highlight the need to discuss, analyse and share various ideas with both the public and private sector in planning, building and promoting a responsible travel and tourism industry.” The B2B mart welcomed 47 seller organisations from 10 destinations and 44 buyer organisations …

The PATA Destination Marketing Forum (PDMF), themed on ‘Growth with Goals’, welcomed 290 delegates from 25 destinations. The event, hosted by Thailand Convention & Exhibition Bureau (TCEB) and Tourism Authority of Thailand (TAT), with the support of Khon Kaen Province, brought together delegates from the public and private sectors for insightful discussions on some of the major issues in marketing and managing tourism growth to lesser-known destinations. Dr Mario Hardy, PATA, CEO said, “This event stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations. Aligning with our advocacy theme of tourism dispersal, the forum shines the spotlight on new and emerging destinations, introducing delegates to lesser-known yet attractive corners of the world. It is designed to assist communities economically in these destinations by encouraging dispersion of tourists to new frontiers.” Delegates will hear from experienced industry professionals during the conference on major topics like ‘Status of Destination Management Around the World’, ‘Role of Local Experiences in Destination Marketing’, ‘Managing the Disconnect between Destination Organisations and Communities’, ‘Transborder Marketing. Case Studies of GMS’, ‘Fighting Undertourism Through Innovative Storytelling’, ‘Calculating our Impact as Destinations’ and ‘Leveraging Technology to Revolutionise the Travel Space’.

The Pacific Asia Travel Association (PATA) is set to organise PATA Travel Mart 2019 in Astana, Kazakhstan in September. The event will be hosted by the Ministry of Culture and Sports of the Republic of Kazakhstan and the Kazakh Tourism National Company JSC. “As the destination stands at the crossroads between Asia and Europe, it is the perfect venue to organise the association’s signature travel trade exhibition in a uniquely transformational city that blends various cultures and heritages of both the East and West,” said Dr Mario Hardy, CEO, PATA. Yerlan Kozhagapanov, Vice Minister of Culture And Sport, Republic of Kazakhstan, said, “We are honoured to be the bid winner and are grateful for the opportunity to host PATA Travel Mart 2019. We are positioning Astana as a MiCE hub for Central Asia and looking forward to welcoming PATA members, hosted buyers and visitors at PATA Travel Mart 2019.” According to the World Tourism Organization (UNWTO), Kazakhstan received a total of over 7.7 million total visitors in 2017. Special discounts are available for sellers located within Central Asia, while early bird discounts are available for those registering before December 31, 2018.  

Maharashtra Tourism Development Corporation (MTDC) participated at the recent PATA Travel Mart 2018 in Langkawi, Malaysia to promote the tourism prospects of Maharashtra on a global platform. Dinesh Kamble, Senior Manager, Marketing and Publicity represented MTDC at PATA Travel Mart 2018. MTDC pavilion at PATA Travel Mart 2018 was visited by Mridal Kumar, High Commissioner of India to Malaysia and Sudeshna Ramkumar, Director – India Tourism Singapore, Ministry of Tourism, Government of India along with Chris Botrill, Chairman, PATA and Mario Hardy, CEO, PATA. Maharashtra Tourism Development Corporation (MTDC) showcased several prospects of tourism such as beach tourism, Buddhist tourism, adventure tourism, wildlife tourism and Bollywood tourism at the 41st Edition of PATA Travel Mart 2018. PATA Travel Mart 2018 offered a golden chance to aggressively market the tourism catalogues, vivacious culture, exclusive destinations and investment prospects in the state. Jaykumar Rawal, Minister of Tourism, Government of Maharashtra said, “Maharashtra is leading in terms of foreign tourist arrivals (FTA). With the 41st edition of PATA Travel Mart 2018, we were able to promote the diversity of our state which offers 360 degrees dimension and the potential to cater to the needs of global travellers.” Vijay Kumar Gautam (IAS), Principal Secretary, Tourism, Government of Maharashtra added, “The main objective of participation at 41st Edition of PATA Travel Mart 2018 is to encourage Maharashtra as a world-class tourist destination and help the and tour operators to network with international buyers, trade buyers, exhibitors, strategy makers and investors.”