Tag Archives: PATA

The winners of the 2018 PATA Grand and Gold Awards were felicitated at PATA Travel Mart 2018 on September 14 at the Mahsuri International Exhibition Centre in Langkawi, Malaysia.  PATA Gold Award 2018 for Women Empowerment Initiative went to Peak DMC, India, for empowering women through inclusive work and PATA Gold Award 2018 for Heritage was bagged by Sahapedia for India Heritage Walk Festival. SOTC Travel won the award for Marketing Media – Travel Advertisement Broadcast Media while Yalla Kerala campaign of Kerala Tourism, bagged the PATA Gold Award for Marketing Media – Travel Advertisement Print Media. Cox & Kings India won the award for Marketing Media – Travel Brochure, an experiantial showcase of Indian journeys. The Ultimate Travelling Camp (TUTC) won the PATA Gold Award for Marketing Media – Travel Video. Mario Hardy, CEO, PATA, said, “I would like to congratulate the 2018 PATA Grand and Gold Award winners as well as all of this year’s participants for their submissions. This year’s winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in the Asia Pacific region.” Maria Helena de Senna Fernandes, Director, Macao Government Tourism Office (MGTO), said, “This year’s PATA Gold Award winners present us with yet another wide array of remarkable accomplishments in different branches of the tourism industry. MGTO is honoured to help facilitate this PATA awards programme in inspiring tourism stakeholders throughout the Asia Pacific region.” This year’s awards attracted 200 entries from 87 organisations and individuals worldwide.

PATA Travel Mart (PTM) 2018, being held at Mahsuri International Exhibition Centre in Langkawi, Malaysia, has opened to more than 1400 delegates. Addressing them, Mario Hardy, Chief Executive Officer, PATA, said, “PATA Travel Mart continues to stand tall in the Asia Pacific as the most value-adding network. The event’s continued success is due to its ability to strike the right balance between quality and quantity when it comes to buyer and seller appointments. So far, PTM has welcomed a total of 389 sellers from 208 organisations and 33 destinations. On the buyer side, we have a total of 252 buyers from 241 organisations and 53 source markets. Overall, there are more than 1400 delegates who have joined us this week.” Speaking at the occasion, YB Tuan Mohamaddin Ketapi, Minister of Tourism, Arts and Culture, Malaysia, said, “As the host country of PTM, it is an opportunity for us to promote Malaysia as the ideal leisure and business destination. A key area we are constantly working on is visa facilitation. Improved visa facilities in India and China are making it convenient for more travellers to visit Malaysia. In fact, we are seeing double-digit growth from these two markets due to the positive steps taken to facilitate their travel here, and we hope that this can be expanded to other markets.” PTM 2018 is Asia Pacific’s worldwide travel trade exhibition featuring unparalleled networking and contracting opportunities to help travel trade and tourism organisations access decision makers, meet new clients, expand their network, establish new relationships, and consolidate existing business partnerships.

One of the major topics discussed at PATA India Chapter’s Tourism Powerhouse 2018 was ‘Enabling growth through disruptive tourism’. The session saw in attendance some of the stalwarts from Indian and international travel and technology sector. Moderating the session was Mario Hardy, CEO, PATA while the panelists included Jen Oreel, Founding CEO, Octotrip; Matthew Powell, Managing Director—MESA, Travelport; Sanjay Kumar, Former CCO, IndiGo and Paras Loomba, Founder, Global Himalayan Expedition. The panel discussed how the industry needs to cope up with different disrupting forces including start-ups, technology, etc by sharing real -time examples.  

The second day of Tourism PowerHouse opened with a panel discussion on ‘Digital Marketing- Today’s Firepower’. Moderated by Jose Leon, President, Indigo Consulting, the session’s panelists included Nikhil Kumar, CEO & Co-Founder, TACT, Balaji Viswanath, Vice President—Digital Acquisition and Capabilities, American Express and Mario Hardy, CEO, PATA. The panelists discussed how content is the key factor to create unique stories for travellers across all mediums and how they are leveraging digital technology. They claimed that making unique stories for every state in India is crucial instead of every state promoting everything to travellers.

Mario Hardy, CEO, PATA, presented the summary remarks at Tourism PowerHouse 2018— a PATA India initiative, held recently in New Delhi. Addressing the attendees at The Park, New Delhi, Hardy said, “We live in an uncertain and a very complex world. Things are changing at a phenomenal speed. We need to prepare ourselves for the disruptions in future. At Tourism Powerhouse, we have talked about the importance of local experiences and authenticity. The wealthiest of travellers are also looking for experiences and so are the millennials. Creating these unique experiences is a challenge that the travel industry is facing to remain in the business and to remain in the interest of these future travellers. Today, it is required to create memorable experiences that people want to share on social media as well as with friends and relatives, as they are the most trusted source of information on travel.” Insisting that the focus on experiences would be key to the growth that India needs to see in tourism, he said that the Tourism Powerhouse is a great initiative by PATA India Chapter and he hopes that it becomes a regular event.

Highlighting areas where the Ministry of Tourism will spend more on promotional activities, Rashmi Verma, Secretary, Tourism and Chairman, PATA India Chapter, spoke of the Ministry’s three-pronged strategy at PATA India’s first-ever Tourism PowerHouse held at The Park, New Delhi. “We have a three-pronged strategy for increasing inflow to the country. First, we have G2G interactions; 16 MOUs have been signed in this regard. The second is promoting through B2B interactions, where we have employed a number of methods. We have been participating in all major world tourism marts that give us an excellent opportunity. Apart from that, we have roadshows in which we lead a delegation of the industry and give a platform to them for further networking. This year, we’re taking things a step forward and organising India Travel Mart in September, which is likely to get 250 buyers from around the world. The third part of the strategy is more B2C interactions. How we reach out to consumers is the third aspect of our strategy,” she elaborated.

Pacific Asia Travel Association (PATA) India Chapter’s first-ever TourismPowerHouse will be held on August 5 and 6, 2018 at The Park, New Delhi. The initiative is aimed at igniting the minds of the leadership of the tourism industry and fully tap the immense potential of India, in line with global best practices. It will also help meet and exceed expectations of international travellers. The meeting will be led by Rashmi Verma, Secretary Tourism, Government of India and Chairperson, PATA India Chapter, along with Mario Hardy, CEO, PATA. The keynote address on ‘Tourism Trends and Opportunities’ will be delivered by John Koldowski, an international tourism research expert. Participants will get the opportunity to network, learn, and interact with knowledge leaders and industry stalwarts and also participate in engaging discussions on digital marketing, tourism disrupters and enablers, luxury travel trends and more.

India is one of the markets where social media is more important than emails in inspiring travel, according to PATA’s ‘The Connected Visitor Economy’ report. It is therefore critical for destinations and tourism businesses to ensure they deliver on the experience and facilitate social sharing for Indians (e.g. via free Wi-Fi). Indians are also very likely to share information whilst travelling or post reviews after their visits. These sources are increasingly influential. In using content marketing, it is important to note that India is a highly mobile dependent market. so providing content in mobile-friendly formats is vital. Although internet penetration is low, it is highly correlated with travel incidence.

More than 300 foreign delegates are expected to participate in the PATA adventure travel conference, to be held in Rishikesh from February 13-15, 2019, a senior official said. PATA Adventure Travel and Responsible Tourism Conference and Mart 2019 (ATRTCM) would be hosted by the Uttarakhand Tourism Development Board. “Uttarakhand won bid this time. The travel mart is a better way of showcasing the state to international clients,” said Dilip Jawalkar, Secretary, Uttarakhand Tourism. The event, that brings together public and private sector players involved in the adventure tourism, would be held from Responding to a query on whether there was any financial bidding for hosting the event, he replied in the negative. “One has to commit tourist facilities for visiting travel agents like accommodation, transportation, site seeing, etc.” he added. This year, the conference was held in Abu Dhabi.

According to a recent research study by Pacific Asia Travel Association (PATA), India is set to welcome increased international visitor arrivals over the next five years with an average annual growth rate of 14.5 per cent from South Asia between 2018 and 2022. Bangladesh is anticipated to top the chart (with a 17 per cent increase) of IVAs to India, followed by Afghanistan which is forecast to transcend Sri Lanka in the growth table with an average annual increase of 14.8 per cent over the same period. Nepal closely follows, expecting a rise of 11.5 per cent annually.