Tag Archives: PATA

The Pacific Asia Travel Association (PATA) welcomed Wesgro from South Africa as its newest government member. It is the official Tourism, Trade & Investment Promotion Agency for Cape Town and the Western Cape. The announcement was made by Dr. Mario Hardy,  CEO,  PATA at the Association’s annual Aligned Advocacy Dinner in London, UK on Monday November 7, 2016 where the guests included Inge Dykman, Head of Leisure Tourism and Trade, Wesgro. Their aim is to promote the city and its five surrounding regions: the Cape West Coast, Cape Overberg, Cape Karoo, Garden Route & Klein Karoo and the Cape Winelands to the domestic and international markets. “As PATA continues to strengthen the tourism links between the continent of Africa and the Asia Pacific region we remain committed to helping destinations in Africa attract greater numbers of international visitors,” said Dr. Hardy. “Wesgro will surely benefit from our in-depth research and insights, human capital development programmes and our busy calendar of conferences and marts as they look to develop a responsible, sustainable and profitable destination.” Tim Harris, CEO, Wesgro said, “The Asian market is extremely important and valuable for Cape Town and the Western Cape’s tourism, trade and investment strategy. PATA provides an excellent platform for us to directly engage key stakeholders in this market, learn from them and make Cape Town and the Western Cape a more attractive and accessible destination for them.”

On the occasion of World Tourism Day 2016, under the theme of ‘Tourism for All – Promoting Universal Accessibility’, the Pacific Asia Travel Association (PATA) relaunched www.PATA.org designed with greater ease for those with hearing impairments, colour blindness and physical disabilities. “As we recognise and celebrate the vital contribution that travel and tourism contributes to the world, both socially and economically, we understand that both the public and private sector must share the responsibility in affording all people the opportunities of experiencing the incredible beauty and diversity of our world, regardless of race, colour, religion, gender, age and disability,” said PATA CEO Dr. Mario Hardy. “We have taken the first steps in making sure all people may access the valuable information and insights available on our website and we hope to be an example for other organisations to follow.” Using guidelines provided by the World Wide Web Consortium, the redesigned website provides greater ease for those with hearing impairments, colour blindness and physical disabilities. New features added to the website allow screen reading software to read all content of the website, enable a reduction in required physical motion to navigate, reduces contrast of colours for better reading and allow for the easy adjustment of text size. Dr. Hardy added, “We hope to bring greater knowledge of this issue and we will continue to look for avenues to incorporate them within our advocacy messages and activities.”

The Pacific Asia Travel Association (PATA) India Chapter has bagged the PATA Award of Excellence 2016 which will be presented at the Welcome Board Dinner during the upcoming PATA Travel Mart. Commenting on the momentous occasion, Runeep Sangha, Executive Director, PATA India Chapter said, “It is a matter of great pride for us to be selected from 41 other chapters around the world to receive such a prestigious award. It underscores the commitments and efforts of our members, and their unending support to the tourism industry in India. Our focus is on value delivery to our members and we continue to strive for excellence for years to come.” PTM 2016 is scheduled to take place from September 7-9 in Greater Jakarta, Indonesia.

Pacific Asia Travel Association (PATA) signed a Memorandum of Understanding (MoU) with the Africa Travel Association (ATA), a division of the Corporate Council on Africa (CCA), to strengthen the tourism links between Africa and the Asia Pacific region. Both the organisations have agreed to cooperate in a number of areas including market intelligence and proprietary research; conferences and events; advocacy themes and grass-roots development through Chapter networks. ATA will also contribute content for the PATA monthly Visitor Economy Bulletin and for the dedicated PATA website on sustainability. PATA will be seeking to use the good offices of the ATA to strengthen further its presence throughout the continent. The Zimbabwe Tourism Authority recently became the first government member from Africa to join the PATA. Dr. Mario Hardy, CEO, PATA said, “I am very pleased that there is shared determination within our organisations to forge this new MoU into a worthwhile partnership that produces tangible and mutually beneficial benefits for ATA, PATA and all our members. The demand from source markets across the Asia Pacific to visit tourist destinations in Africa is unprecedented. We look forward to helping ATA and the nations of Africa as they bid to maintain a balanced and sustainable approach to managing even greater numbers of visitors to some of the world’s most famous attractions and landmarks.” Stephen Hayes, President & CEO, CCA, said, “We believe an active MoU with PATA is important to strengthen tourism to Africa. The potential for tourism in Africa is enormous and it offers very significant opportunities for business as well as environmental awareness. We couldn’t ask for a better partner.”

India secured three Gold awards in the Marketing Media category of the 2016 PATA Grand and Gold Awards. The Pacific Asia Travel Association (PATA) announced that Kerala Tourism will receive two Gold awards, one for the state’s tourism E-Newsletter and one for Visit Kerala’s Travel Advertisement Broadcast Media while SOTC’s Luxury Travel division Perfect Moments will receive the PATA Gold Award 2016 for the Consumer Travel Brochure. Dr. Mario Hardy, PATA CEO, commented, “This year’s winners exemplify the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region and we look forward to celebrating their accomplishments at the PATA Gold Awards luncheon and presentation at PATA Travel Mart 2016 in Indonesia.” To be held on September 9, 2016, during PATA Travel Mart 2016 in Greater Jakarta, this year’s awards recognise the achievements of 26 separate organisations and individuals.

The Pacific Asia Travel Association (PATA) welcomes Ras Al Khaimah Tourism Development Authority (TDA) as its newest government member. The TDA’s aim is to establish the emirate of Ras Al Khaimah as a destination for leisure and adventure travel whilst maintaining its appeal for sun seekers, beach loving couples and families. PATA CEO Mario Hardy said, “As our newest government member Ras Al Khaimah now has a much better opportunity to achieve their growth target of 2.9m visitors by 2025 by connecting with many of our members and by showcasing their destination to a much broader audience. The emirate also now enjoys access to our insightful research and expertise to assist in them developing a sustainable and responsible tourism industry. This is particularly relevant for the Ras Al Khaimah Tourism Development Authority in their bid to highlight the many authentic cultural, historical and natural Arabian experiences.” Haitham Mattar, CEO of Ras Al Khaimah TDA said, “As we continue to work towards our goal of attracting one million visitors by the end of 2018, we are keen to establish partnerships that will enable us to achieve sustainable tourism growth. Asia Pacific, in particular India and China, are fast growing emerging markets where we have recently signed an agreement with Ctrip, China’s largest online travel agency, as well as Cox and Kings in India. Becoming a member of PATA is a key step towards further establishing Ras Al Khaimah as a tourist destination in its own right amongst Asia Pacific travellers and investors.” Ras Al Khaimah TDA was established in May 2011 to develop the emirate’s tourism infrastructure and promote it, both domestically and abroad.  In order to achieve its goals, the …

The Pacific Asia Travel Association (PATA) has announced the election of Andrew Jones, Guardian, Sanctuary Resorts, Hong Kong SAR, as Chairman of the Association’s Executive Board. He replaces Kevin B Murphy who was elected Chairman in April 2015 and who remains a member of the Executive Board as Immediate Past Chairman. Over the past 45 years he has worked in numerous senior management and corporate positions for prestigious hotels, resorts and management companies in London, Bermuda, Canada, Hong Kong SAR and across Asia. In 1996 he founded and became the Guardian of Sanctuary Resorts, a resort management company creating responsible and sustainable tourism experiences where people can balance their body, mind and spirit in an environmentally friendly space. A Certified Hotel Administrator of the American Hotel and Lodging Association, and a Fellow of the Institute of Hospitality, Andrew was previously a member of the Board of the Indian Ocean Tourism Organization and Director, Asia Pacific Affairs for the International Hotel and Restaurant Association. Andrew Jones said, “It is especially meaningful to me to be elected to the position of Chairman of PATA during this 65th anniversary year of the Association. During this time, after a long career in hospitality, I also celebrate my 65th year on the planet. In leading and guiding PATA in the coming year, my focus will be on the continual and future enhancement of the Association. In taking on this role I commit to pro-actively working with the Executive Board, management team and our members to continue the good work of PATA. I want us to deliver on our promised advocacy themes, especially Human Capital Development, and to encourage membership development and involvement while supporting the …

According to findings in the latest TripBarometer study, conducted on behalf of TripAdvisor by independent research firm Ipsos, shows that 76 per cent of Asian travellers want to ‘try something new’ this year (compared to 69 per cent of global travellers). 29 per cent Indian travellers are set to take a more adventurous trips in 2016. These findings are summarised in the new PATA Connected Visitor Economy Bulletin, highlighting six key travel trends for 2016. The TripBarometer study notes that one in four Asian travellers will travel solo while 21 per cent will opt for a cruise and one in five will look for adventure travel experiences. Indonesian travellers are the biggest thrill-seekers, according to the study, with 30 per cent planning to book an adventure travel holiday in 2016. Besides this, 29 per cent Thai travellers too will take more adventurous trips. Global economic uncertainties appear to be having minimal impact upon travel budgets. The study finds that one in three global travellers is planning to spend more on leisure trips this year. Although inflation contributes to rising travel costs for some, nearly half of those planning to spend more (49%) state that it’s because they and/or their family members deserve it – for Asian travellers, the proportion is higher with 52 per cent saying they will spend more because they feel they deserve it. Thirty one percent of travellers globally believe that such spending is an important contribution to maintaining good health and wellbeing. The PATA Connected Visitor Economy Bulletin is published regularly by the Pacific Asia Travel Association (PATA). The TripBarometer study surveyed 34,026 consumers who are TripAdvisor website users or members, and 10,756 representatives from accommodation …