Tag Archives: Patricia Yates

Speaking at the GREAT Culture and Tourism Reception in New Delhi, Patricia Yates, CEO, VisitBritain, said, “We know that film and TV are powerful motivators for travellers from India, and we’re working closely with the travel trade. We’ve committed to running this campaign for two to three years, and the travel trade has welcomed that. We’ve committed to running the Starring GREAT Britain campaign for 2-3 years.”

In a network restructuring of its overseas offices, VisitBritain has decided to make Mumbai its head office in India. At present the main office is in New Delhi and while they will continue to maintain this office, they plan to increase their focus and trade relations from Mumbai. “We are looking at a refocus in India and moving our major office to Mumbai so that we are much more aligned to the travel trade and work more closely with the trade to build product knowledge,” says Patricia Yates, Strategy & Communications director, VisitBritain. In the first nine months of 2015, UK saw a 13 per cent growth in Indian visitors but the total spend was down by three per cent.