Cruise Lines International Association (CLIA) Australasia and Cruise Club Vacations announced their partnership whereby Cruise Club Vacations has been appointed as the first Executive Partner (travel and tourism) for CLIA in Asia. Commenting on the appointment, Tarique Hussain, Director, Cruise Club, said, “By appointing Cruise Club as the first Executive Partner (Travel & Tourism) for CLIA in Asia, the partnership recognises the contribution Cruise Club has made in the Indian industry in training and empowering travel agents to grow their cruise business from India. Our appointment with CLIA further endorses the opportunities in the market and reinforces our focus on training our travel partners in India.” He further elaborated that India is one of the fastest growing source markets for cruise lines and Indian guests are now expanding their horizons from mainstream and popular cruises and moving to exploring luxury, expedition, river and small ship cruising as well. Peter Kollar, Head of International Training & Development, CLIA, added, “CLIA is the world’s largest cruise industry trade association and is dedicated to promoting the cruise travel experience; educate and train its travel agent members and promote and explain the value, desirability and affordability of a cruise holiday. We value the focus on training that Cruise Club brings and through this partnership, Cruise Club will work with us and represent CLIA at regional cruise trainings, along with introducing it to the Indian travel industry.”
Read More »STB & CLIA to launch cruising accreditation programme in India
Cruise Lines International Association (CLIA), a US-based cruise industry trade association, in partnership with Singapore Tourism Board in India, has launched its accreditation programme that was developed over the last five years. It is currently being used in Australia, New Zealand, UK and the Europe markets. It is targeted at any travel agent or tour operator who sells cruise packages. Peter Kollar, Head, International Training & Development, CLIA, who was in Mumbai to announce the launch said, “We have opened our membership to the Indian travel trade and it is the first market in Asia that we have done this. We see India with a huge potential as a source market for cruising. The travel agents need to convince the travellers to cruise. For that to happen, they need to believe in cruising and be educated about the segment.” The accreditation, he adds, is comprehensive. “We start off with a general form of accreditation which is learning about basic skills and knowledge that one needs to sell cruising. It then evolves into a more senior level certification called Ambassadors and then a Masters. Its not just for training. Travel agents actually have to also experience cruising. We take them for ship inspections, engagement through events, etc.” Annie Chang, Director, Cruising, Policy & Planning Group, Singapore Tourism Board, added, “We approached CLIA to come to India and offer its membership and accreditation program. We have also worked on the module to customize it to the India market. We know the India market, they don’t. So we not only brought content to this module but also our expertise in the India’s cruising market.”
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