Tag Archives: Philippines Tourism

Anticipating a significant increase in Indian arrivals into the Philippines, the Department of Tourism (DOT), Philippines signed a Memorandum of Agreement with Singapore International Airlines (SIA) on December 12. Through the one-year collaboration, DOT and SIA will undertake joint marketing initiatives that will implement activities to promote the Philippines to the Indian market through social media, familiarisation tours, roadshows, among others. The agreement was signed by Benito Bengzon Jr., Undersecretary, DOT  and Campbell Wilson, Senior Vice President for Sales and Marketing, SIA at the Makati Diamond Residences, Philippines. “The India market is growing at a very fast rate. In fact, we are expecting to reach 100,000 arrivals by end of 2017. This joint agreement is envisioned to sustain and further strengthen this growth in the coming years,” said Bengzon. He also disclosed that the department is not only looking at the headcount but also with the revenue it would generate. According to Wilson, this mutually beneficial agreement will pave way for a positive impact on the country’s tourism industry. “We are confident we can increase visitor arrivals; it is an honour to bring our passengers anywhere in the Philippines,” he said.  

The Department of Tourism (DOT), Philippines will be conducting training sessions in Ahmedabad and Delhi this February, in conjunction with the DOT’s participation in OTM 2017 in Mumbai. The training sessions will be conducted by top suppliers from the Philippines in Ahmedabad on February 24 at Hyatt Ahmedabad and on February 27 in Delhi at The Lalit New Delhi. The objective of the workshop is to educate, interact and establish commercial ties with Indian trade in these cities. Representatives from DOT Philippines along with a 14 -member delegation will interact with over 400 key travel agents and tour operators, MICE and up-market leisure operators. SanJeet, Tourism Attaché, Philippines Tourism, said, “India being an important source market for Philippines tourism, such training sessions ( our first of 2017) will provide an excellent platform to showcase the destination’s products and services. The Indian travellers’ palate has become experimental and therefore, through our numerous trade initiatives, we envisage the influencers of the Indian travel market to sell the destination more effectively to the end consumers.” The programme for the workshop will include presentations by officials of DOT Philippines, DMCs and hotels from the Philippines in addition to Q&A, detailed networking sessions, entertainment by Filipino artists and a special lucky draw for the participants.

The Department of Tourism (DoT), Philippines received overwhelming response during its four-city roadshow for the travel trade. The roadshow that commenced from Kolkata on August 8, travelled to Chennai on August 9, Bengaluru on August 10 and finally to Mumbai on August 11. DOT Director, Verna Buensuceso, who was leading a delegation of 16 members from Philippines said, “We had more than 100 agents and operators in each city. Our growth shows that there is a lot of interest from the Indian market for Philippines. In 2015-16, the numbers grew by 22 per cent with a arrivals from India touching 75,000. This makes India the 13th biggest market for us globally.” SanJeet, Tourism Attaché, Philippines Tourism said, “The year 2016 is witnessing a strong start for Philippines Tourism, especially from the India market. We believe in putting our best efforts to make every roadshow more promising than the last one. The Indian travellers’ palate has become experimental and therefore, through our numerous trade initiatives, we envisage the influencers of the Indian travel market to sell the destination more effectively to the end consumers.” The program for the roadshow included presentations by officials of DoT Philippines, DMCs and hotels from the Philippines in addition to Q&A, detailed networking sessions and a special lucky draw for the participants.