Tag Archives: PRASAD

  Speaking at the 6th Update & Outlook Meeting organised by PATA India and Ministry of Tourism in New Delhi, Rashmi Verma, Secretary, Ministry of Tourism, Government of India announced the merger of the HRIDYA and PRASAD Scheme with effect from the start of 2018. She said, “The Ministry of Tourism has been in talks with the Urban Development Ministry and they have been given an in-principle approval to merge the Heritage City Development and Augmentation Yojana (HRIDAY) with the Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD) Scheme. The merger will help augment a greater synergy between the rural and urban spiritual sites like temple, church, mosque, etc thereby, providing a holistic development of these sites and an increase in the funding for the scheme.” Verma highlighted the great acceleration that tourism sector has witnessed in India. The platform was also used to reveal various initiatives by the Ministry of Tourism to propel and sustain the growth hence achieved. She also highlighted the shift in strategy of the ministry with regards to marketing campaigns from print and electronic mediums onto social platforms.

On the occasion of National Youth Day, the Ministry of Tourism (MOT) has launched new skill initiatives keeping in mind the need to improve service standards, a pre-requisite to attract larger number of tourists to India. The programme to make ‘Paryatak Mitra’ (Tourist Facilitators) is targeted at university students including those enrolled with the NCC and NSS, which will be implemented first at destinations identified under the PRASAD scheme of the Ministry of Tourism. This programme will attempt to inculcate appropriate tourism traits and knowledge among trainees to enable them to act as ‘Paryatak Mitra’. A similar programme will be started to appoint Tourist Facilitators in the Northeast. The duration of the programmes will range between four to 30 days and will be implemented by the Indian Institute of Tourism and Travel Management. The programmes began their first batch on January 12, 2016. The Sensitisation Programme for Existing Service Providers at Varanasi will target to train boatmen, rickshaw pullers, pandas, porters, shopkeepers and street vendors (in and around Ghats and temples) to eventually achieve an improved tourist specific service ambience and to further the Swachh Bharat Abhiyaan.