Tag Archives: President & Group Head-Marketing

Thomas Cook (India) Ltd. in a strategic initiative to expand India’s travel market, has conceptualised an annual property, “The Grand Indian Holiday Sale”, carefully timed to coincide with the peak booking window for summer vacations- India’s largest holiday season. The focused intent to catalyse holiday demand is delivered via a range of specially curated offers and discounts targeting India’s quintessential ‘value seeker’. This intense 10 day sale offers India’s travellers a range of attractive deals and discounts on both domestic and international bookings, covering flights, hotels and holiday packages. To capture its diversity of customers, digitally native and retail, and ensure convenience and easy access, “The Grand Indian Holiday Sale”, is available across Thomas Cook India’s omnichannel network – its online platforms (mobile & website), call centers & extensive offline outlets. Thomas Cook India’s ‘The Great Indian Holiday Sale’ extends across the company’s portfolio of India and International destinations and will be promoted via an intense marketing blitz across outdoor, print and digital over a two week period, across key metros of Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Pune and Ahmedabad. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India said, “The Grand Indian Holiday Sale’’ has been conceptualized as a powerful annual property making holidays affordable for every Indian. The initiative is designed to leverage the critical booking period for India’s peak vacation season with exciting deals, thus driving demand and conversions. As a pioneer in the industry, our grand sale in the travel and holiday category intends to build a strong annual property that Indian travellers look forward to every year.” He added, “In addition to the range of attractive …

Thomas Cook (India), in its bid to improving tourist infrastructure and promote better sanitation-hygiene at tourist destinations has announced the pilot launch of pre-fabricated sanitary installations. Udhagamandalam (Ooty) was chosen as the first site for this initiative. The Thomas Cook India toilet units can be used free of cost. Abraham Alapatt, President & Group Head-Marketing, Service Quality, Financial Services & Innovation, Thomas Cook (India), said, “Through this initiative, we at Thomas Cook India, intend to improve the sanitation and hygiene of prime tourist locations across India. While the choice of location depends upon various factors like community need, land availability, clearances/approvals from local administrative bodies, availability of resources, etc., we are looking at targeting major tourists hubs to further the Government’s Swachh Bharat Abhiyan. We have identified prime destinations in India that receive high tourist footfalls but face a deficit of sanitation facilities for this.”