Tag Archives: Prince Hotels

StayWell Holdings and Prince Hotels have announced the launch of a new luxury hotel brand offering – The Prince Akatoki – which will target the international market (outside of Japan) and complement the brands already operated by StayWell and Prince Hotels. Prince Hotels has agreed that StayWell Holdings will be assigned the rights to use The Prince Akatoki as the 5-star brand for future global development opportunities. Simon Wan, President and Director of StayWell Holdings said,” The Prince Akatoki will provide travellers with an opportunity to experience luxury services and amenities expected of a 5-star hotel brand reflecting certain elements of Japanese refined hospitality and culture. Japanese hospitality is renowned for service, tranquillity, and its peerless aesthetic. This is precisely what The Prince Akatoki will deliver. For international travellers, it offers a unique and authentic Japanese flavour.” “The travellers we anticipate as guests of The Prince Akatoki brand are those actively seeking high quality services and amenities when visiting from gateway cities worldwide, with a specific focus on London, New York, Singapore, Bangkok, Mumbai, Hong Kong and Shanghai,” he said. “Customers in Japan are familiar with the Prince brand, so they will easily recognise the new brand when they are looking for a hotel overseas. For travellers who have not yet experienced Prince Hotel brands, The Prince Akatoki will be their first brand experience, and will build positive sentiment and greater brand awareness globally, whilst increasing inbound tourism in Japan,” Wan said.

Prince Hotels, a consolidated subsidiary of Japan-based Seibu Holdings Inc., has acquired StayWell Hospitality Group including all the business operations of StayWell Group which operates and develops 30 hotels globally. Prince Hotels will establish the 100% fully owned Australian subsidiary StayWell Holdings and this new company will acquire all shares of SWHG’s 22 operating subsidiary companies from SWHG. Proceedings are expected to be completed within the next three months. This business acquisition will further strengthen the globalization of the Seibu Group’s hotel and leisure businesses which serve as a driving force for continued and stronger growth for the Seibu Group. This acquisition will add the 30 hotels operated and developed by SWHG in 7 countries and 21 cities to the existing Prince Hotels network which serves as the core of the Seibu Group’s hotel and leisure businesses. The new properties will serve as further global development and operation platforms, which will allow the Seibu Group to expand the profit earning opportunities of its international hotel business and carry out faster development of hotels in Southeast Asia, Asia and Oceania, the Middle East, and Europe. Seibu Group plans to deploy 100 hotels in 10 years. Shigeyoshi Akasaka, President and Representative Director, Prince Hotels, said, “Prince Hotels is enjoying good performance with the recent growth of tourism within Japan. During these favorable conditions, we are looking toward the year 2020 and beyond and focusing on international expansion.”