Tag Archives: Principal Secretary Tourism

Subhasish Panda (IAS), Principal Secretary– Tourism, Government of Himachal Pradesh, at a recent webinar informed that Himachal Pradesh is slowly recovering from the COVID-19 pandemic with around 45 lakh tourists visiting the state in 2021. “Tourism remains a key contributor to Himachal’s economy with its current share of approximately 7% to the state GDP. The state government is in the process of taking its second loan from the Asian Development Bank worth Rs. 2100 crores for developing infrastructure to create new destinations. He also informed that heliport services in Shimla district is likely to start in a week’s time which will give further impetus to the tourists.

Rani George, Principal Secretary – Tourism, Government of Kerala, has said that the new tourism campaigns by the state government are helping Kerala resume tourism and that Ayurveda can be an added attraction for tourists arriving in the state. “We are also seeking suggestions from tourism stakeholders on how we can further promote domestic tourism in Kerala,” she added.

Madhya Pradesh Tourism recently organised a virtual roadshow for travel agents and tour operators of Pune. “We are hoping that this roadshow will stimulate their curiosity, and they in turn will lead their guests to explore and experience MP,” said Sheo Shekhar Shukla, Principal Secretary – Tourism, Govt of MP and Managing Director, MPTB.

Adventure Travel Trade Association (ATTA) will host its first event in Asia—Adventure Next in Madhya Pradesh from December 10-12, 2018. The event is set to bring together all stakeholders of the adventure travel trade from across the globe. With support from Adventure Tour Operators Association of India (ATOAI), this event will showcase the adventure tourism potential of India. Commenting on the same, Hari Ranjan Rao, Principal Secretary Tourism, Madhya Pradesh Tourism says, “Adventure Next is one of the most important events of ATTA. ATTA has been one of the most front running associations in the adventure travel space across the world, hosting notable events for this segment and we hope to make their visit in India successful in Madhya Pradesh.” Madhya Pradesh, ATOAI and ATTA also signed a Memorandum of Understanding (MoU) to mark the launch of this event in India. Capt. Swadesh Kumar, President, ATOAI further says, “We are very happy that Ministry of Tourism has declared 2018 as the Year of Adventure and we are going to make use of this opportunity to the fullest. Adventure Next is one such initiative where we are bringing the global adventure travel industry to India.”

The Kerala Infrastructure Investment Fund Board has reportedly approved new infrastructure projects worth Rs 1,000 crore in Malabar region. According to Tourism Minister of Kerala, Kadakampally Surendran, the state is putting all efforts to leverage tourism to the Malabar region including five districts of Malappuram, Kozhikode, Kannur, Kasargod and Wayanad. Surendran reportedly pointed that though a million foreign travellers and 13.1 million domestic tourists visit Kerala every year, only about a sixth of them visit the scenic Malabar and the government plans to change this with its efforts. He reportedly said that the travel destinations in Malabar will be developed in keeping with the best international tourism norms. With a new airport in Kannur about to open, the state is now installing the infrastructure to put Malabar on the global tourism map. “Kerala Tourism Development Corporation (KTDC) will set up a four-star hotel in Kozhikode and three other star hotels in Bekal beach, Muzhupilangad beach and Kannur airport,” he reportedly said. The state has urged the private players to invest in Malabar. V Venu, Principal Secretary-Tourism, reportedly said that the government is negotiating hospitality projects with a number of global brands. “We’ll fill the (infrastructure) gaps with our tourism development funds,” he said. Source: India Today

After the recent transfer of several IAS officers in Maharashtra, Nitin Gadre (IAS 1989 batch) who was Enquiry Officer at General Administration Department, has now been posted as Principal Secretary, Tourism and Culture, according to a report. Valsa Nair Singh, (IAS 1991 batch), Principal Secretary Tourism and Culture, has been appointed the Principal Secretary, Enquiry Officer, GAD, Civil Aviation and Excise.

In a bid to boost tourism, Maharashtra Tourism has signed an MoU with Ola. Under this MoU, the state tourism and Ola will set up a mutual system of cooperation based on the respective expertise, to reinvent the ‘Mumbai Darshan’ package with its own offers pertaining to Ola Rentals. These packages offer 10 hour rides or for 100 kms subject to the conditions provided on the Ola App in four categories namely Mini, Prime Play, Prime Sedan, and Prime SUV. The Mumbai Darshan package will cover 10 must visit destinations of the city. Those identified are Gateway of India, Haji Ali, Juhu Beach, Bandra-Worli sea link, Hanging Gardens. Marine Drive, Shahrukh Khan’s bungalow ‘Mannat’. The locations can be modified basis the requirement of the customers. The first batch of exclusively co-branded Mumbai Darshan and Maharashtra Tourism cars were flagged-off by Jayakumar Rawal, Tourism Minister,  Government of Maharashtra, along with Valsa Nair Singh, Principal Secretary-Tourism, and Pranay Jivrajka, Founding Partner at Ola, in Mumbai on April 12, 2017. The state tourism department in association with Ola will train drivers in imparting information related to Mumbai Darshan, Bollywood trivia, details of heritage legacy and hidden gems. Pick up points across the city have been provided by Ola who are the official partners for the ‘Visit Maharashtra’ Campaign. Rawal said,  “Keeping in mind the global trends and the boom in the digital market scenario, we are glad to partner with Ola. Transportation is one of the most important areas where technology can make a big difference. Ola is a pioneer in public transport space and we are confident that this tie up will benefit the entire transportation ecosystem in the state. This not only lets …

The 32nd IATO Convention was inaugurated in Chennai today in the presence of Vinod Zutshi, Secretary-Tourism, Government of India, T.K. Ramachandran, Principal Secretary-Tourism, Culture, & Religious Endowments Department, Ministry of Tourism, Government of Tamil Nadu, Thiru. Pandiarajan K, Ministry of School Education and Sports and Youth Welfare (responsible for archaeology), Government of Tamil Nadu, Thiru. Vellamandi N. Natarajan, Tourism Minister, Government of Tamil Nadu, Ashok Chandra Panda, Tourism and Culture Minister, Government of Odisha, and senior IATO officials. Pronab Sarkar, President, IATO, thanked the VIPs and the Chief Minister for having the convention in Tamil Nadu. Sarkar said, “Tamil Nadu has all the ingredients to attract tourism. Tourism is one of the major engines of economic growth in the world and has exceeded the automotive and oil industry. We organise IATO Convention to allow members to get a first-hand experience of the States and educate them about the services and offerings. I hope after this convention, Tamil Nadu will experience the growth in tourism as well.”

Kerala Tourism has rolled out a taxi campaign in Dubai targeting Arab travellers, showcasing the state’s features on taxis on the Dubai roads. Around 200 Kerala-branded taxis carry the message of ‘A Faraway Land Four Hours Away’– with visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies. The campaign will see the cabs take to the streets sporting wrappings aimed to promote the state’s Monsoon getaways. “Apart from the favourable climate, the relative proximity and excellent air connectivity between Kerala and the cities of the Middle East make it easier to attract holiday makers to the state,” said Dr. Venu V, Principal Secretary Tourism, Kerala. “Dubai, being the hub for air travel in the region, was the logical choice of location for the marketing campaign. The exposure and footfalls gained by Kerala will bear this out.” The campaign, inspired by the previous highly successful branding efforts on London taxi cabs and the Mumbai metro, will run until August 15. Besides serving to augment Kerala’s destination pull, it is an acknowledgment of the growing importance of the Middle East outbound tourist market. Kerala received more than one lakh visitors from the region in 2015, with some 20,506 tourists from the UAE alone. The majority came from Saudi Arabia with 51,149 Saudi nationals visiting last year, while Oman accounted for 18,763 footfalls. “As the holiday season in the Middle East coincides with the Monsoon season here, Kerala is well-positioned to benefit from the influx of travellers looking to trade in the sizzle and dust for cooler climes and greener pastures,” said U.V. Jose, Director, Kerala Tourism.