Tag Archives: Rajeev Kale

Thomas Cook (India), in a focused initiative to capture smaller, yet high potential local leisure markets, has conceptualised a unique customer outreach – going local- right to its customer’s doorstep. Given the demand for its ‘Grand Indian Holiday Sale’ Thomas Cook India has announced an extension, with a special Weekend Mega Holiday Sale, an on-ground activation across five key catchment localities in Mumbai and Navi Mumbai (Ghatkopar, Kandivali, Juhu, Fort and Vashi), carefully selected basis high potential demand. The venues are well located and popular with local consumers, offering optimal space for both the high traffic and interactions anticipated. This is targeted towards its high potential Maharashtrian and Gujarati customers. The weekend sale bonanza offers customers a range of attractive deals and the advantage of spot discounts up to Rs. 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its Holiday pe Holiday Free’ offer on select international tours. For customers who pay the entire amount upfront, Thomas Cook India offers a further discount of up to nine per cent on select international departures. Rajeev Kale, Thomas Cook India’s President & Country Head – Leisure Travel, MICE said, “Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep! The Grand Indian Holiday Sale extension over the weekend will be available at 5 highly popular venues across key catchment localities across Mumbai and Navi Mumbai. Mumbai currently contributes more than 15 per cent to our holiday business and given the high growth potential, we intend to leverage this market to the …

Thomas Cook India has opened a new Gold Circle Partner outlet in Bikaner. The Thomas Cook Gold Circle Partner programme is an exclusive partner programme for tour operators and travel agents in India that helps in increasing the brand’s presence and reach across the country. With this programme, the Gold Circle Partner reaps benefits of a brand association with Thomas Cook, along with knowledge sharing, training and expertise to manage a travel business. In addition, a Gold Circle Partner is empowered to provide customers with a wide range of travel and financial products & services, including sales & marketing support for customer retention and further new business development, thereby enabling them to reach out to a larger customer base. Rajeev Kale, President & Country Head Leisure Travel & MICE at Thomas Cook India Limited said, “We have observed that India’s Tier II and III markets exhibit immense potential for growth and we want to be a catalyst in this key opportunity. Bikaner is a ]new market for our travel and travel related businesses and we believe that the city offers tremendous potential to cater to a diversity of retail consumers such as business families, government employees, and business and leisure travelers. Our newly opened outlet in Bikaner is located in a well-known commercial hub- right in the heart of the market.” With this new Bikaner outlet, Thomas Cook India’s network in Rajasthan extends to 10 locations across the state, offering its customers easy access via 2 owned branches in Jaipur and Udaipur and 8 Gold Circle Partner outlets (3 in Jaipur, and one each a Kota, Udaipur, Jodhpur, Alwar and now in Bikaner).

South African Tourism has joined hands with Thomas Cook to offer travel packages and deals for Indian travellers especially during Diwali and Christmas holidays. They can now have the opportunity to take advantage of the special, fun-filled, activity and experience rich holiday itineraries from Thomas Cook in association with South African Tourism. Hanneli Slabber, Country Manager, South African Tourism,said, “We constantly endeavor to create exciting and innovative experiences for our visitors. We would love for more Indians to come and witness the wonder that is South Africa – to truly experience and know the country like the locals. In close partnership with a leading travel trade partner like Thomas Cook, we hope to ensure that our Indian visitors have the best and most memorable experience from the minute they begin planning their trip. With a favorable exchange rate, Indian travellers going to South Africa will get an exceptional value on the ground as they can partake in so many more activities and experiences in their desired budget.” Rajeev Kale, President and Country Head – Leisure Travel & MICE, Thomas Cook (India) Ltd says, “For our Teams at Thomas Cook India, our partnership with South Africa Tourism has had a significant positive impact- South Africa has now emerged as one of our fastest growth long haul destinations for Indian outbound travelers!  Our upcoming campaign is strategic and focused on a 3 pronged delivery: strong growth of over 15%; inspire demand not only for  popular choices across individual and group travellers (Cape Town, Garden Route, Johannesburg, Sun City), but equally showcase newer regions like Kruger, Franschhoek, etc., and thirdly, catalyse uptake for fresh new opportunities like self-drives and winter-travel.”