Tag Archives: Rakesh VErma

Rakesh Verma, Additional Secretary, MOT suggests promoting G20 places as major M!CE destinations. “All the destinations, where G20 meetings are taking place have established themselves as having infrastructure and capability to host meetings attracting more such activities”, he said.

Rakesh Verma, Additional Secretary, Ministry of Tourism, has remarked in a recent tweet that Rakesh Vermais one of the key strategic pillars of National Strategy for Sustainable Tourism formulated by Ministry of Tourism to mainstream sustainability into tourism sector.

Rakesh Verma, Additional secretary tourism said that Darjeeling is an established destination, and it receives a lot of tourists and the entire region of Siliguri, Darjeeling area has a lot of potential and we will continue to focus on this. There are a lot of adventure tourism opportunities. I am sure that this has got an impetus due to our G20 meeting and we will focus on that.   

Rakesh Verma, Additional Secretary, Ministry of Tourism, has said that MOT is stepping up efforts to promote India as a M!CE destination. “We are taking up all 55 destinations where G20 meetings are being held as places to be promoted. We will be launching a major M!CE campaign in digital marketing space so that people come to know about it,” he said. E

MOT organised the regional workshop on developing sustainable and responsible toruist destination, where Rakesh Verma, Addl. Sec, Tourism said. “Our key objective is to create awareness of sustainability particularly for sustainable tourism. It is important for us to understand what sustainability and sustainable tourism is. It is not only about the government, the private sector but it includes all the stakeholders who have to come together to make sure we are making a difference in future of tourism.”

Rakesh Verma, Additional Secretary, Tourism, has said that after the post-budget webinar, it was visible that tourism cannot move forward without convergence because it’s a cross-sectoral thing as it has many more domains and support of many other departments is necessary.

Rakesh Verma, Additional Secretary, Ministry of Tourism, has shared that the MOT has participated in WTM London and now they are planning to participate in Fitur and ITB Berlin. “In both the events, we will participate along with the industry and the states,” he added.

Rakesh Verma, Additional Secretary, Tourism, has said that the tour operators are the most significant members of the value chain. “They interface with the customer & the markets and the role is going to get increased. They are the ones who get impacted by the changes in the industry,” he added.

Rakesh Verma, Additional Secretary, Tourism, has said that IATO has organized some great sessions and there will be brainstorming on various issues on how industry can accelerate growth and how both government and industry can work together. “I think this will be a very meaningful convention with lot of ideas to benefit the sector,” he added.

Rakesh Verma, Additional Secretary, Tourism, has shared that they are looking at over ₹1000 crore to be given to the board for implementing the marketing and promotional campaigns. “It will cover different channels and the focus will be on country specific strategies and on digital platform,” he added.