Tag Archives: RAKTDA

Ras Al Khaimah (RAK) Tourism Development Authority has confirmed that RAK has become the first city in the world to be certified as a ‘Safe’ destination by Bureau Veritas, the global leader in testing, inspection and certification services, having completed the ‘Safeguard Assurance’ programme. It has also become the first emirate to receive World Travel and Tourism Council’s (WTTC’s) Safe Travels Stamp. Through a strategic partnership with Bureau Veritas, the Authority has led the way in implementing stringent health, safety and hygiene measures across all Ras Al Khaimah hotels to mitigate any possible risk for employees and guests, and provide complete confidence in the destination. Through an ongoing series of independent audits of all its hotels in the Emirate, the partnership was designed to further validate the measures and processes already in place, and takes RAKTDA’s ‘Stay Safe’ Hotel Certification Program to the next level. In addition, the almost-50,000sqft Al Hamra International Exhibition & Conference Center is following the detailed protocols developed by Bureau Veritas’ global health, safety and hygiene specialists, and will become the first certified MICE (meetings, incentives, conventions & events) facility in the region. Adding to the global validation, Ras Al Khaimah is the first Emirate in the UAE to receive the World Travel and Tourism Council’s (WTTC) Safe Travels Stamp, the world’s first ever global safety and hygiene stamp for the travel and tourism industry, designed specifically to address COVID-19 and similar outbreaks. The protocols were developed in collaboration with WTTC members (including RAKTDA), leading industry associations and international organisations, and covers operational and staff preparedness, ensuring a safe experience, re-building trust and confidence and implementing enabling policies. It also follows the current guidelines of the …

Raki Phillips, a hospitality veteran, has been appointed as CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA). Phillips, who took over since June 2019, brings to the table wide-ranging industry experience, which will aid Ras Al Khaimah’s goal of becoming one of the fastest growing destinations in the world. According to RAKTDA Phillips’ appointment heralds the beginning of a new phase of tourism development for the Emirate. He will be responsible for implementing the authority’s recently announced Destination Strategy 2019-2021, which aims to attract 1.5 million visitors to the Emirate by 2021 and 3 million by 2025. In his new role, Phillips will also be supervising key projects, with notable development projects on Jebel Jais including multiple zip lines, adventure park hiking trails, the Bear Grylls Survival Academy and a luxury camp. Phillips, an American national, is fluent in Arabic and has been working in the Middle East since 2005 and specifically in the UAE since 2007. Prior to joining RAKTDA, he was working for the Dubai-based International Hospitality Consulting Group INHOCO, where he was Senior Partner and Senior Vice President of Development. Phillips is also the co-founder and CEO of Dubai’s first online dessert delivery bakery, SugarMoo Desserts, and co-founder of Earth Hotels, a sustainable, tech-savvy and design-centric hotel concept. Phillips has previously worked for Ritz-Carlton Hotels, Fairmont Hotels & Resorts and Universal Studios Orlando. He holds a Bachelor of Science in Business Administration and an MBA in Organisational Management.

Ras Al Khaimah Tourism Development Authority (RAKTDA) has announced a strategic partnership with TUI India Pvt. Ltd. to promote and enhance its presence in the Indian market. With this alliance, Ras Al Khaimah TDA aims to further strengthen the key aspects of the destination amongst the Indian audience. The partnership will come into effect from January 1, 2017. The agreement includes promotion of the emirate by TUI India Pvt. Ltd through specially created itineraries, special promotions on its consumer website as well as a series of co-op activities and campaigns. Haitham Mattar, CEO, RAKTDA, said, “India is one of the top source markets for us, we are aiming to enhance strategic efforts to drive awareness across India through our dynamic marketing campaigns and relationships with key partners in the public and private sectors. We are glad to begin the New Year with an association with such a renowned travel company and are looking forward to welcome more Indian tourists in future.” Vishal Sinha, CEO, TUI India Pvt. Ltd, added, “Ras Al Khaimah is quickly becoming a leading choice for Indian travellers of all ages. We will focus on creating attractive packages and aggressive promotion of the destination through right mix of media channels.” With India ranked as the emirate’s fourth largest international source market, RAKTDA has seen extensive trade and promotional activities to ensure continued growth from the Subcontinent. As per the latest official data, the northern UAE emirate recorded a 19 per cent rise in Indian hotel guests between January and November in 2016 when compared to the same period in 2015.

Ras Al Khaimah Tourism Development Authority (TDA) recorded a 22 per cent rise in Indian hotel guests between January and September 2016 compared to the same period in 2015. During September, visitors from India increased by 61 per cent against the same month last year. With India ranked as the emirate’s fourth largest international source market, Ras Al Khaimah TDA has overseen extensive trade and promotional activities to ensure continued growth from the Sub-continent. “Ras Al Khaimah is perfectly positioned to attract more visitors from India, and is only 45 minutes from Dubai International Airport. The destination boasts unique natural landscapes including 64km pristine beaches, desert, mountains, and adventure, together with world class hotels in a safe environment – we have everything that the outbound Indian market looks for in a destination,” said Haitham Mattar, CEO of RAKTDA. As part of its strategy to seize new opportunities and further nuture Indian arrivals, RAKTDA hosted pre- and post- familiarisation trips to coincide with the Travel Agents Association of India’s (TAAI) 63rd Annual Convention & Exhibition held in Abu Dhabi, where Mattar participated on a panel focusing on key travel trends affecting the Indian outbound market. A total of 72 of India’s leading travel agents, ranging from first-timers to repeat visitors, were hosted on a bespoke itinerary designed to highlight the range of luxurious properties such as Marjan Island Resort & Spa, Rixos Bab Al Bahr, Waldorf Astoria Ras Al Khaimah, DoubleTree by Hilton Hotel Resort and Spa Marjan Island, and Hilton Al Hamra Beach and Golf Resort. Conceived to provide agents with first-hand experience of the emirate and develop knowledge of the destination’s diverse tourism products, the itinerary included a luxurious …