Tag Archives: RARE India

Rare India has unveiled three new initiatives for sustainable living- RARE Travel Agency Network (RATAN), RARE Influencers Network (RAIN) and Beautiful Planet. The company is also open to partnership with travel agencies to promote a sustainable way of living.  

RARE India has launched a new entity called Peach, under which the team would work for new tourism products, fairs and events in terms of development, promotion and marketing. One of the first projects under Peach is Gobindgarh Fort, which was showcased in New Delhi for agents by erstwhile actress and developer behind the project, Deepa Sahi. She has produced and developed the shows at the fort. The fort belonged to Maharaja Ranjit Singh of Punjab and showcases stories of his valour through 7D experiences and virtual reality wonders. Shoba Mohan and Sowmya Vijaymohan, Founder-Partners, RARE India and Peach, said that Peach would be focusing on handholding and developing new projects, events, fairs and experiences in the tourism space. Peach would be different from RARE as it will not be delving into the representation of boutique, independently owned properties, which fall into the RARE aesthetics.

The Society for Incentive Travel Excellence (SITE), recently held its networking meeting in Delhi. Speaking at the event, Anup Nair, President, SITE said, “We have invited people from different fields of the industry. We are hoping to introduce SITE to them and bring the India chapter to limelight. We have 40 members in India, and with more people being aware of the value of this membership, I hope there will be more traction.” On the value of this membership, he said, “The value is in education in the field of incentive travel. Since incentive travel is such a powerful tool for driving business results. So incentive travel business results is what SITE is about, giving education to use incentive travel to drive business results.” Shoba Mohan, Founder-Partner, RARE India has been appointed as the Director Communication for SITE India chapter. She said, “When I learnt of what SITE does globally, it just seemed like the kind of things we love to do at RARE. We would be definitely doing the SITE members meet every month. SITE believes in a lot of education content, empowering people with a lot of knowledge based around incentives. That is something we will be focusing on.”  

The maiden edition of Très RARE recorded over 100 Indian destination management companies and 30 foreign tour operators from the UK, US, France, Germany and Italy. Instituted by RARE India, the event was a showcase of the finest boutique hotels, lodges, hideaways, camps and retreats in India, Nepal, and Bhutan that aimed to engage with the bespoke tour operators and media from India and overseas, alongside an eclectic mix of world travellers. Conducted over two days, the event focused on intensive one-on-one engagement, knowledge building and innovations. The close interactions with hotel owners and hosts were followed by 11 hosted familiarisation trips across India. The event also hosted speakers on hospitality and related topics to add value to the concept of experiential travel in the sub-continent. Sowmya R Vijaymohan, Partner at RARE India said, “This is probably the first green event where no plastic has been used, thus following the green document. It is a tribute to all the bespoke boutique hotels. These boutique hotels inspired us at RARE to break away from the traditional and create an intimate showcase that focuses on the niche rather than the mass and mainstream.” Some of the hotels which participated at Tres Rare were RAAS Jodhpur in Rajasthan, Bhainsrorgarh Fort, Rajasthan, Hotel Druk, Bhutan, Pepper Trail, Kerela, Tiger Mountain Pokhara Lodge, Nepal, Deccan Odyssey, etc.

Representation and marketing company, RARE has added four new hotel partners to it’s portfolio. “We are thrilled to introduce these fresh off the boat properties for the year 2016. Call us RARE 50 as we endeavor to be a curated collection of 50 of the most unique concept oriented properties,” says Sowmya R Vijaymohan, Partner, RARE India in a statement. These new properties are: Raas Devigarh, Udaipur and Khaas Bagh, Jaipur in Rajasthan; Rajakkad Estate, Palani Hills in Tamil Nadu; and Reni Pani Jungle Lodges, Satpura in Madhya Pradesh. 39-suites strong Raas Devigarh, Udaipur, is within the spectacular fort complex of Devigarh in a rural setting just under an hour, north of Udaipur. While Khaas Bagh, Jaipur (Raj.) is no more than a ten minute drive from the city of Jaipur. Built on the lines of a haveli, but spread out like a country home with large open terraces, courtyards, verandas, and offers 18 spacious suites. The Rajakkad Estate in Palani Hills (TN), just under a two hour drive from Madurai, is a unique homestay located on a 40 acre coffee and pepper plantation. Reni Pani is an elegant lodge focused on the wildlife experience, a short drive from the Tawa Reservoir. Stylish and spacious cottages, 12 of them are distributed for privacy on a varied landscape featuring grass lands, a seasonal nulla and a hearty tree cover allow animals, insects, reptiles and birds to flourish. The lodge manager, himself an avid birder captains a team of naturalists constantly trained under his supervision.