Tag Archives: Relationships

‘Tour to Feast’, powered by Cox & Kings has been launched to introduce travellers to unique handcrafted delicious journeys across India’s most popular culinary destinations, with a slice of history. Each of these journeys is designed and accompanied by hand-picked experts who will take travellers through the evolution of the indigenous cuisines of each region. To begin with, ‘Tour to Feast’ will offer journeys across the most popular culinary destinations in India like Mumbai, Delhi, Lucknow, Varanasi, Jaipur, Agra and Goa. Travellers can choose from an array of customised culinary holidays. Speaking at the launch, Debolin Sen, Head, Tour to Feast said, “Our distinctly crafted tours take travellers beyond just restaurant tastings, give a taste of a region’s culture through its cuisine. Whether you want to taste food through bazaars, food walks or home dining experiences, cook like a local or just curious to know about the origins of the most celebrated cuisines, we have all that covered under Tour to Feast which promises to offer authentic culinary experiences like no one else.” Karan Anand, Head, Relationships, Cox & Kings said, “We see a substantial increase in the number of tourists integrating culinary tours as part of their travel experiences. In India, each state has unique flavours, delectable cuisines and such amazing stories of bygone eras and their influence on food – the richness of these experiences needs to be presented in a very unique way and through a niche offering like Tour to Feast.”    

Cox & Kings India is now promoting Qatar as the group’s new preferred destination. The marketing and promotion campaign comes as part of a strategic partnership with Qatar National Tourism Council (QNTC) aimed at boosting the destination’s profile to attract luxury, business and independent travellers to visit Qatar. Rashed AlQurese, Chief Marketing and Promotion Officer, QNTC, commented, “We are pleased to be partnering with Cox & Kings group for the destination’s first-ever integrated campaign in India. Qatar is an easily accessible destination within a few hours from most Indian cities making it an attractive destination for travellers looking for short city getaways or a convenient stopover when heading further West.” In Qatar, Cox & Kings group is offering visits to tourism hotspots and activities that explore both the traditional and contemporary sides of the destination. Karan Anand, Head-Relationships, Cox & Kings said, “Qatar is an easily accessible destination within a few hours from most Indian cities. Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as IndiGo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.” Every week, there are 176 flights connecting Indian cities to Doha offered by Qatar Airways as well as Indigo, Jet Airways and Air India Express. Since January this year, Qatar has welcomed more than 335,922 Indian visitors till October, representing a 25 per cent increase compared to the same period last year.

Setting off a new trend of self-drive holidays, Self-Drive 365 powered by Cox & Kings, aims to encourage travellers to discover and be a one-stop road trip planner while offering a wide array of road-trips within India and across the globe. The new segment will ensure a 24*7 support crew that will never throw a spanner in the works of a road-trip be it in any part of the world. The brand allows customisation basis experiences, terrains and several enticing activities. Be it a winding hill-climb, arrow-straight highways, tunnel of trees or beach-hugging coastal roads, each route is fun for a different reason. Speaking at the launch, Debolin Sen, Business Head, Self-Drive 365 said, “With a highly experienced expert panel, round-the-clock assistance, hassle-free paperwork and series of thematic routes, Self-Drive 365 is set to be the pioneer of self-drive tours in the country”. Karan Anand, Head, Relationships, Cox & Kings said, “In line with the emergence of experiential travel, the market for self-drives is growing. Through this unique offering, we wish to ensure, our travellers don’t miss the important part of local exploration.” ‘The USA – The Great Pacific Drive’, ‘Spain – Spanish Tango’, Ireland – The Wild Atlantic Drive’ are few of the international drives whereas the ‘Heart of the Himalayas’, ‘Into the Tiger’s Lair’ and ‘East Coast Life’ are some that lets the enthusiasts explore India by road.

Cox & Kings has collaborated with VisitBritain to promote Great Britain in India. The joint marketing collaboration will publicise Great Britain through advertisements and contests in the Indian market. The campaign focuses on the varied offerings of Great Britain including its signature Rail Journeys, delectable cuisine and experiential tours. To popularise the campaign further and garner participation across digital platforms, a unique contest with hashtags #LoveToTravel and #ExploreFourCorners were launched. Cox & Kings along with VisitBritain rolled out the #LoveToTravel contest to encourage travellers to share their travel experience on social media. Special prizes including a free trip to Great Britain were announced for those with the most innovative travel video and pitch. Karan Anand, Head, Relationships, Cox & Kings said, “Indians love Great Britain for its picturesque countryside and most alluring experiences. We bring to our clientele a wide range of travel experiences that largely remain undiscovered. The campaign has successfully attracted the attention of the discerning travellers in India. We are glad to promote Great Britain not only as a summer destination but a year-round one.” VisitBritain’s Interim Director APMEA Tricia Warwick, said “VisitBritain is excited to continue our global partnership with Cox & Kings and further raise Britain’s profile as a great place to visit for Indian tourists.”  

Cox & Kings has opened its first Holiday Club store in Mumbai to cater to the increasing demand for holiday products. The centre, located at Dadar, is the fourth Holiday Club store in India with the other three in New Delhi. The stores aim to attract a diverse set of customers through innovative offers and customised solutions, and offer a range of domestic and international holiday packages. In keeping with recent travel trends, the company has forayed into niche segments such as Enable Travel for the physically challenged, Trip 360 for adventure enthusiasts and Getaway Goddess for the women-only travel segment. Karan Anand, Head, Relationships, Cox & Kings said, “Central Mumbai is now the hub of retail activity and our Holiday Club store is perfectly positioned to engage with customers on a one-on-one basis, as they seek personal engagement in making sure they have a memorable holiday.” The Holiday Club stores will complement the existing points of sales that Cox & Kings has in Mumbai.  

Cox & Kings marked Children’s day by granting wishes of over 100 children with life-threatening illnesses at a fun- filled event, organised by Cox & Kings Foundation and Make a Wish Foundation. Cox & Kings planned the celebration across cities like Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad and Pune. Karan Anand, Head, Relationships, Cox & Kings said, “The Cox & Kings foundation is committed to help bring positivity and joy into the lives of many children every year. Today, as the nation celebrates Children’s Day, this is our effort to reduce the pains and struggles of children with life-threatening illnesses and fill them with happiness and enjoyment to make them feel better” More than 150 employees of Cox & Kings across cities celebrated Children’s day with the kids. Describing the event, Deepak Bhatia, CEO, Make A Wish Foundation said “it is our endeavour to make this a special day for our children and we partnered with Cox & Kings who supported us and all our children had a very good time.’’ Different wishes of Bicycles, TV, Remote control cars, Mobiles, Laptops etc. were fulfilled across India.