Tag Archives: Representative-India

In an attempt to harness the outbound tourism potential of the Indian market, ENIT—the Italian National Tourism Board is conducting a three-city roadshow in Delhi, Mumbai and Kolkata. Italy has revived its promotional activities in India and is positioning the destination as a luxurious hot-spot. Salvatore Ianniello, Representative—India, ENIT, informs, “In 2015, Italy received 427,000 Indian visitors for more than one million nights, registering a growth of 49 per cent over 2014. We have allotted a significant budget to now position Italy among the high-end clients from India. We are looking at doing joint promotions with the tour operators and travel agencies in India; we will also be launching our own ad campaign and continue the educational training of the travel agents.”

Tourism Ireland conducted its India Sales Mission 2017 in Mumbai and Delhi where 12 representatives from the destination interacted with over 100 leading travel agents and tour operators in each city to update them about the new offerings in Ireland. Ireland is promoting the locations where the famous movie- Star Wars and Game of Thrones television series has been shot. “Almost 70 per cent of Game of Thrones has been shot in Northern Ireland and Star Wars been shot in West Ireland. We feel these on-screen products have a good resonance in India and will drive growth to Ireland,” says Huzan Frazer Motivala, Representative-India, Tourism Ireland. David Boyce, Head-Developing Markets, Tourism Ireland, informed that Ireland recorded over 40,000 Indian arrivals up till August 2017, registering a 34 per cent growth over last year during the same period. The destination hopes to see this number touch 50,000 over the next 2-3 years. Boyce said, “These figures are not our official numbers as we get them only by the year end. However, these have been received from the destinations that Indians visit in Ireland and thus are proof to believe that the growth is robust.”