Tag Archives: rupinder brar

MOT to organise health & safety workshops for tourism industry

Rupinder Brar, ADG, Tourism, recently informed the tourism stakeholders recently that MOT, in partnership with the Public Health Foundation of India would be organising a series of workshops and seminars for various segments of the travel and hospitality industry on health and safety during and post COVID times. She urged all Associations to ensure that their members participate in these workshops. Further, if there was any segment for which they would like these workshops to be arranged, they may inform MOT.

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SOPs required for transport operators to restore e-Tourist Visa

In a meeting held between industry stakeholders and Ministry of Tourism, chaired by Rupinder Brar, ADG, MOT, it was shared that SOPs are required for the segment of transport operators as well, since these are not included in the present SOPs. The meeting was held to discuss preparedness of stakeholders in the tourism and hospitality industries to received international tourists once the e-Tourist Visa is restored, with required protocols in place.

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MOT in talks with QCI for organising travel trade

Rupinder Brar, ADG, Ministry of Tourism, has said that they are in discussion with Quality Council of India organising the entire travel trade, on the lines of SAATHI & NIDHI hospitality platforms. “In the supply chain there are tour operators, OTAs, taxi operators and bus operators. The idea is not just to bring people into a database, but to make sure to reach out as support to the industry from the Government perspective and also to make the ecosystem safe for the future traveller. It is not only from the COVID perspective, but because a value chain needs to be created for the consumer.

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New promotional content to highlight growing infrastructure

Rupinder Brar, ADG, Ministry of Tourism, has shared that the content they are creating for international and domestic market will also focus on the growing infrastructure in the country and not just the heritage of the country. “We noticed that we do focus on monuments, cities, palaces, etc., but we are not showing and leveraging on the growing infrastructure in the country. Hence, the content needs to show that when you land in India, you are landing in a country which may be 1000s of years old, but at the same time, it is backed up with infrastructure that is as modern as it can get,” she added.

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Need to nurture employees’ skill sets to recover

Rupinder Brar, Additional Director General, Ministry of Tourism, has said that the tourism industry will experience consistent growth with skilful employees. “To come out successfully from the current crisis, organisations will need to nurture their employees’ digital, cognitive, and resilience skill sets,” she said while speaking at the webinar on ‘Trends in Future Jobs, Skill Development & Training in Travel, Tourism & Hospitality’ organised by FICCI.

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MOT plans boutique roadshows from Dec: Rupinder Brar

Rupinder Brar, ADG, Ministry of Tourism, is planning to do small boutique roadshows, some of which will be led by the Minister, while others will be led by senior MOT officials or regional directors. “The idea is to do events which will have around 35-40, or maximum 50 people, including trade, hoteliers, media and we hope to showcase new and nearby itineraries. With this we are hoping to drive domestic demand and create confidence. Some of them will also involve citywalk, where citizens will also be invited. While some roadshows have already started at regional director level, and we are hoping that the minister will kickstart the same in early December. We are hoping to start from Ahmedabad and ten go to Kevadia.”

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Harmonisation of state protocols key outcomes of stakeholder engagements

Rupinder Brar, ADG, Ministry of Tourism, has said that it has emerged from her discussions with industry stakeholders that the most significant enabler in the times to come is the safety factor and that there is need for harmonisation of quarantine rules across states. “People have to feel safe to travel, which means safety protocols need to be in place, but equally important is to create the perception of safety, for which, the Government, associations, industry and citizens should work together. In order to create ease of travel, we also need to create harmonisation around the rules within different states, owing to local conditions,” she said.

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