Tag Archives: Sabah Tourism Board

Sabah Tourism Board is delighted to announce its participation in the highly anticipated Outbound Travel Mart (OTM) 2025, which will take place in Mumbai, India, from January 30 to February 1, 2025. Recognized as India’s leading outbound travel market, OTM provides a premier platform to connect global travel and tourism professionals with key stakeholders and audiences from India. Sabah’s tourism industry has seen significant growth, with 3.147 million tourist arrivals recorded in 2024—a 20.4% increase from 2023’s 2.613 million. The India market, in particular, has demonstrated strong growth, with 9,316 Indian visitors in 2024, marking a 58.3% increase compared to 5,885 arrivals in 2023. As part of its commitment to promoting Sabah as a premier travel destination, STB will showcase its diverse range of attractions, experiences, and services tailored to meet the evolving preferences of Indian travellers. Through its participation in OTM Mumbai 2025, STB aims to strengthen relationships with travel trade partners and highlight Sabah’s unique offerings to this dynamic audience. Visitors to the STB pavilion at OTM Mumbai 2025 will have the opportunity to engage with representatives from three prominent Sabah-based travel agencies—Borneo Sandakan Tours, Borneo Nature Tours, and Borneo Trails & Tours. These agents will present customized travel packages, immersive experiences, sustainable tourism initiatives, and special offers designed specifically for Indian travellers. STB’s participation underscores its strategic focus on expanding its footprint in India and fostering long-term collaborations with industry partners. “We are thrilled to be part of OTM Mumbai 2025, which provides an excellent platform to connect with Indian travellers and partners,” said Julinus Jeffery Jimit, CEO of Sabah Tourism Board. “Our goal is to showcase the unparalleled beauty of Sabah and inspire more Indian tourists …

In a strategic move to capture the rapidly growing Indian outbound travel market, Sabah Tourism Board partners with BlinkBrand Solutions to capture the outbound potential of India. The partnership aims to position Sabah, Malaysia’s hidden gem, as an ideal destination for Indian travellers seeking pristine beaches, exotic wildlife, and diverse cultural experiences offering exotic beach getaways. Situated in the heart of Malaysian Borneo, Sabah offers an idyllic combination of sun, sand, and sea, alongside a wealth of additional attractions. Renowned for its pristine beaches, spectacular marine life, iconic landmarks such as Mount Kinabalu, and rich biodiversity within its rainforests, the destination is a haven for nature lovers, adventure seekers, wildlife explorers, and cultural enthusiasts alike. Sabah benefits from excellent connectivity to major Indian markets, providing convenient flight options to Kota Kinabalu via Kuala Lumpur through several reputable airlines such as Malaysia Airlines, AirAsia, and Batik Air. Consequently, Sabah presents itself as an attractive short-haul destination for Indian travelers. Julinus Jeffery Jimit, CEO of Sabah Tourism Board, expressed his enthusiasm for the new partnership: “India is one of the most dynamic outbound travel markets in the world, and we are excited to tap into its potential with BlinkBrand Solutions. Sabah offers a truly unique ‘mountain high to ocean deep’ experience, from the majestic heights of Mount Kinabalu at 4,095 meters, a UNESCO Global Geopark rich in biodiversity, to Sipadan, one of the world’s top dive destinations with unparalleled marine life. In between, visitors can explore pristine beaches, vibrant rainforests, exotic wildlife, rich cultural heritage, and community-driven conservation tourism. This partnership opens up new opportunities to enhance Sabah’s presence in India and invite more visitors to discover the wonders of our beautiful …