Tag Archives: Sara Sodhi Juneja

Sara Sodhi Juneja, Founder & CEO, Sara Consulting Services announced, “Over the years I have supported Finnish tourism brands in the region, organising a number of Fam Trips, Workshops, Marketing & PR Collaborations. I am thrilled to share that my cooperation with them will continue & I am representing some fantastic Finnish Tourism brands. “While heading Visit Finland in India & Gulf for seven years, my greatest achievement was driving the highest number of overnight stays from India to Finland to date. Another highlight was growing the number of Indian overnights to Finland by 35 per cent in 2024.” Embassy of Finland in India I am happy to continue my work on country branding projects with Team Finland India, collaborating with Embassy of Finland in New Delhi & Consulate General of Finland in Mumbai. Visit Rovaniemi – Tourism Board for The Official Hometown of Santa Claus! Indian overnights to Rovaniemi grew by 90 per cent in 2024 marking the highest overnights from India to Rovaniemi to date. Going forward, my efforts will be aligned to strategically position Rovaniemi as a year-round destination for Indian travellers, offering unique arctic summer & autumn experiences along with the traditional winter attractions. Strawberry and Nordic Hotels & Resorts in Finland—Most Iconic Hotels in Helsinki! With a portfolio of 19 stunning hotels in Helsinki including the iconic properties of Hotel Kämp, Hotel St. George, Hotel Haven, and Hotel Lilla Roberts, as well as Clarion Hotels, Strawberry is committed to draw in more guests from the India market. I will support the organisation in maintaining their leading brand position in India and help them deliver exceptional hospitality experiences tailored for Indian guests. Apukka Resort, Rovaniemi—The premier …

Sara Sodhi Juneja, Country Manager – India & Gulf, Visit Finland, said, “Lapland has experienced a remarkable 100% growth in overnight stays in 2023, and from January to June this year, the destination has seen 75% growth. Overall, Finland has received a growth of 25%.”

Sara Sodhi Juneja, Country Head, India & Gulf, Visit Finland, said, “Overall growth has been good, but, demand was high corresponding to number of visas. To streamline visa processing, we have started new office in Helsinki with dedicated team.”   

Having witnessed a robust growth of 42 per cent in tourist arrivals and overnights from the Indian market in 2017, VisitFinland has reinstated their focus in the India market through the appointment of Sara Sodhi Juneja based in New Delhi to head VisitFinland activities in India. Dr. Jukka Holappa, Trade Commissioner for Business Finland India, shared, “Sara brings a wealth of her hospitality and tourism experience to this important strategic role and we are delighted to welcome her to head VisitFinland in India. Aligning with the growing potential of India market and our global expansion strategy, VisitFinland has decided to foray again into the Indian market”. Juneja shared, “My role will focus on developing our strategy devised for the Indian market and strengthening relationships with the travel trade to increase visitation and length of stay by Indians in Finland. In parallel, we will also work in close collaboration with the Indian media as communication is an integral part of our strategy. The key focus for 2018 is to encourage the Indian travel trade to increase their knowledge of Finland. For the same, we will organise roadshows and Fam trips throughout the year to give the Indian travel trade and media a first-hand experience of the destination.”