Tag Archives: SAT

South African Tourism (SAT) began its five-city roadshow from February 12-19 with Mumbai, followed by Kolkata, Bengaluru, Delhi and Ahmedabad. The 60-member strong participation from South Africa’s travel trade industry and scale is a reflection of the strong consumer demand witnessed from India. One of the key focus areas is to go create awareness about new destinations such as Oudtshoorn, Knysna, Plettenberg Bay, Port Elizabeth and the Drakensberg region. Hanneli Slabber, Regional General Manager, Asia/Australasia/Middle East, SAT, said, “The demands of Indian travellers are in a constant and rapid state of evolution. This makes cross sharing of insights, trends and observations between our Indian and South African partners extremely crucial. We have had South African products being tailored to suit these specific needs as a testament of the value proposition we see in the market.” Alpa Jani, Acting Hub-Head, Middle East/India/South East Asia, SAT, said, “We have always recorded an outstanding response from the Indian travel trade and are eagerly looking forward to seeing the positive impact this roadshow will have towards driving Indian traveller traffic to South Africa in 2018. We are also focusing on customising our engagements and product offerings to suit the unique requirements from each of our target regions within India.”  

South Africa Tourism (SAT) and Travel Agents Association of India (TAAI) have once again entered into an agreement to offer training to travel agents across India. Learn SA in its seventh edition will hold training programs in over 17 cities in India where TAAI members are situated, starting from July 6-29, 2017. The schedule will cover Tier II and Tier III cities of India starting from Mumbai, Rajkot, Baroda, Ahmedabad, Jaipur, Delhi, Chandigarh, Lucknow, Kolkata, Hyderabad, Chennai, Bangalore, Coimbatore, Indore,  Nagpur, Pune and Goa. Mumbai and Delhi will host two sessions each. DMCs, hoteliers and other stakeholders of tourism from South Africa shall be a part of the B2B interactions and presentations made by SAT. Detailed presentations on itineraries and attractions in South Africa shall be made during each session. Hon. Secretary General of TAAI, Bettaiah Lokesh, says, “We shall be giving a ‘Certificate of Participation’ to each agent along with study materials.” Jay Bhatia, Hon. National Treasurer, TAAI, adds, “The training shall be open to all travel agents and professionals across the country who are already selling SA or have a potential to promote the destination to tourist. This shall be offered free of cost to the entire trade, so as to promote the destination and also to ensure continuous education and updates on tourism products.” This agreement was undertaken under the Preferred Partner Programme wherein destinations are promoted by TAAI to educate its members and the trade at large.