The Saudi Tourism Authority (STA) partnership with the TATA Indian Premier League (IPL) has deepened ties between Saudi and India, helping to harness the extraordinary potential of sport and tourism to bring people together and enrich lives. Saudi is set to welcome two million visitors from India this year and India is expected to become its largest tourism source market by 2030. Saudi support for India’s sports sector is a strong example of market collaboration delivering results. Cricket is the most popular sport in India and the IPL has an immense global audience, third to only the English Premier League and the National Football League. STA is tapping into this fanbase to boost awareness of Saudi as an exciting new year-round destination for Indian travelers, especially young people. The strategic partnership is broadening how India and Saudi are engaging with similarly overwhelmingly young demographics – with more than half of both populations below the age of 30. Alongside the IPL partnership, Saudi is easing access for millions of visitors across India, inspiring Indian travelers to explore the authentic home of Arabia. Saudi has opened nine VFS Tasheel offices in different locations across India such as Hyderabad, Mumbai, Chennai, Kochi, Ahmedabad, and Bangalore providing practical support to Indian travelers interested in a trip to Saudi. Indian visitors are eligible for the new Stopover Visa, introduced earlier this year, which will allow passengers traveling to a final destination on SAUDIA or Flynas to visit Saudi for up to 96 hours, which includes a complimentary hotel night for Saudia passengers. These developments follow the rapid advancements in air connectivity between India and the Kingdom with seven direct carriers in operation – SAUDIA, Flynas, Air …
Read More »Saudi reinforces commitment to the Indian market with an impressive lineup of trade engagements to strengthen presence
With an aim to maintain strong visibility in India, Saudi has announced an exciting lineup of trade engagements, including roadshows in major Indian cities and participation in prominent trade events. The strategy follows Saudi Tourism Authority’s (STA) ongoing efforts to increase awareness about Saudi as a unique, diverse, authentic tourism destination and ultimately, drive visits, as one of the key priority source markets for the country. Saudi is gearing up to take part in One World Travel Market (OTM) from 2nd -4th February 2023 at the Jio World Convention Centre, Mumbai. This will be followed by two roadshows in Mumbai and Ahmedabad on 6th and 7th February, respectively. Saudi will also mark its presence at the 30th edition of South Asian Travel and Tourism Exchange (SATTE), which will be held from 9th -11th February 2023 at the India Expo Mart, Greater Noida, Delhi-NCR. “India is a key source market for Saudi and over the past 18 months, we have both established and deepened relationships with key trade partners, to inspire them about the breadth and depth of the country’s offering and to reinforce our commitment to helping them grow their businesses,” said Alhasan Aldabbagh, President – APAC, Saudi Tourism Authority. “The Saudi destination offering is unparalleled. Authentic Arabian culture, rich heritage, unique landscapes and a rapidly expanding entertainment and lifestyle scene is at the heart of what Saudi offers the Indian traveler and our role is to support our partners, to showcase the new, undiscovered experiences and unlock the wealth of opportunity the destination presents.” “These engagements are critical in helping us achieve our ambitious goals, to drive volume and growth. The roadshow and trade events will provide a platform to travel …
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