Saudi Tourism Authority (STA) participated in the recently held Outbound Travel Market (OTM) in Mumbai. The event served as a platform focused on strengthening ties between the travel trade and key stakeholders from the world’s fastest-growing tourism destination. STA’s continued presence at OTM Mumbai is a testament to its burgeoning tourism industry. A delegation comprising 20 key Saudi stakeholders and prominent associates from various sectors, including DMOs such as Red Sea Global, AlUla, Diriyah, DMCs, Hotels, Tour Operators and Airlines, were present at the event to collectively showcase the diverse offerings and initiatives driving Saudi’s tourism landscape. Their presence underscored STA’s commitment to fostering scalable partnerships with the Indian trade association. STA showcased its multi-faceted experiences, services, and products at its booth that embodied the essence of Saudi – the true home of Arabia. The thoughtfully designed space served as an exceptional platform for networking and holding one-on-one meetings with the members of Indian travel trade associations, tour operators, and travel agents as they were able to learn more about mega projects such as Red Sea Global where ultra-luxe properties such as The Six Senses and St. Regis recently opened doors, AlUla, home to the UNESCO World Heritage site of Hegra, and Sindalah which will be opening in NEOM towards the end of this year. Alhasan Aldabbagh, President – APAC Markets, Saudi Tourism Authority, emphasised the significance of the Indian market, stating, “As we continue to diversify our offerings, India has proved to be a major accelerator. We are committed to making India the top source market, aiming to welcome 7.5 million Indian visitors by 2030. To facilitate this, we made visa procedures very easy by introducing e-visa options for …
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