Tag Archives: Seychelles Tourism Board

Seychelles Tourism Board recently completed destination trainings in Surat and Nagpur. The workshops were conducted to engage a new set of tour operators who have the potential to promote the destination and equip them with information and details about Seychelles. The events were attended by 25-30 companies in both cities which included a destination presentation followed by question and answer and networking sessions. While the training was conducted by Shakambri Soni from Seychelles Tourism Board, Neeti Bhatia, GM—Marketing and PR at Blue Square Consultants orchestrated the networking sessions ensuring quality meetings. Seychelles has seen a steady growth in inbound tourism from India with more than 10,000 passengers till September 2018. India is the top sixth source destination for Seychelles and is seeing an increase in traffic from Tier-II cities of India. Commenting on the success of the workshops, Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India said, “The workshop gives a common platform for all to get information and support from the tourism board. Limiting the presentation to around 30 companies ensures good one to one interaction between the tourism board representative and invited operators and leads to more serious business meetings between the two. Seychelles is now a choice of destination for target audiences beyond honeymooners and metro cities, and penetration into Tier-II cities through this format provides a larger stage to initiate and nurture quality B2B interaction.”

Seychelles Tourist Office, India recently organised a three city roadshow from September 3-7, 2018 in Kolkata, Bangalore and Pune. Following the success of 2017’s format, the roadshow saw the same ‘pre-fixed meeting’ format in all three cities. This by-invite only format ensured quick 15 minute meetings between top agents from the cities and the private sector partners from Seychelles. Elsie Sinon from Seychelles Tourism Board shared information about the destination with all agents. Other partners included DMCs, hotels and airline partner Air Seychelles. Sherin Francis, CEO, Seychelles Tourism Board said, “We are happy to note the immense success of the three-city roadshow in India. We believe that growth of any destination relies heavily on its perception and knowledge among the travel trade of the country. We look forward to strengthen our bonds with the Indian travel trade by many more interactions with them in the form of roadshows, workshops and destination trainings in multiple cities of India.” The roadshow did not just introduce a new way of interaction but also saw the highest turn out of participants from Seychelles. The contingent had partners from various establishments. Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, said, “The cities were chosen due to their current and potential capacities for outbound tourism to Seychelles. We are pleased to have received such positive and encouraging feedback about the format and quality of meetings.”

Seychelles continues to ride the wave of growth with increasing number of Indian tourists each year. 2017 marked India’s placement as the top seventh source market for the destination with over 13500 visitors from India. The numbers are only increasing with over 8000 passengers having travelled in the first half of 2018, even before the peak honeymoon season of October-December. The destination now sees a growth in family and celebrations segment as well with a steady rise of 13.3% in Indian tourist arrivals from January to July 2018 vis-a-vis the same time period in 2017. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to innovative digital presence along with direct flights from Mumbai five times a week. Commenting on this accomplishment, Sherin Francis, CEO, Seychelles Tourism Board said, “We have always adopted innovative strategies and marketing collaborations to present Seychelles as the ideal luxury holiday destination in India. The growth would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success.” Lubaina Sheerazi, COO, Blue Square Consultants which is the India office for the Seychelles Tourism Board accounted this increase to focused efforts into innovative marketing campaigns and precise targeting of the destination to the Indian audience.  

Seychelles Tourism Board is set to conduct roadshows at Kolkata, Pune and Bengaluru. The pre-fixed meetings format which was introduced last year will continue this year as well. Sherin Francis, CEO, Seychelles Tourism Board, says, “Last year’s roadshow allowed top agents to meet all partners in a quick pre-fixed meeting of 15 minutes each in a round-robin flow. This no-frills format focused on serious business generation and ensured that every agent invited could spend quality time with every partner from Seychelles.” For 2018, the tourism board plans to conduct workshops with its key B2B partners in cities of Raipur, Indore, Kochi, Coimbatore, Baroda, Surat and Rajkot. “We will also continue to meet and educate agents in main cities that will include Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Pune and Kolkata. We plan to support tour operators with incentive-based trainings to encourage bigger numbers to Seychelles,” Francis adds. Seychelles Tourism Boards recently hosted an appreciation evening in Mumbai to acknowledge high performers from the travel trade in association with Air Seychelles. India emerged as the seventh-largest source market for Seychelles with an arrival of 13,518 tourists from India in 2017 which indicated a 23 per cent growth compared to 2016. In 2018, the tourism board expects a similar percentage growth.  

The Tourism Department of Seychelles has launched a new leaflet providing tips to hikers, especially tourists, keen to explore Seychelles’ walks and trails. The leaflet has been produced by the Risk Management Section within the Tourism Department, in collaboration with other partners including the Seychelles National Parks Authority and Seychelles police. Minister for Tourism, Civil Aviation, Ports and Marine, Maurice Loustau-Lalanne, said, “This goes well with the Seychelles brand as the country is a champion of a clean environment and when we engage in activities such as trekking this also helps us to maintain a healthy lifestyle.” The leaflet is available on the Tourism Department’s website. Physical copies are also being distributed to the various stakeholders including the tourism establishments, SNPA, police, tourist information office, among others. It has taken around five months to produce the document. The leaflet also has a list of essential numbers to be contacted in case of emergency. According to Chief Superintendent Sean Jacklin, the police records at least one incident of tourists being lost on trails every two months, but they are usually provided with assistance within 12 to 24 hours. The Seychelles National Parks Authority is also collaborating with the Seychelles Tourism Board to design a smartphone app, which will present the new Seychelles Hiking Guide launched by STB in a digital format, also allowing hikers to access a host of other features.

Seychelles Tourist Office, India recently conducted a seminar for local hoteliers, DMCs, tourism board head office and other establishments in Seychelles. The seminar is aimed at defining the Indian market and presenting its nitty-gritties to the local travel trade fraternity of Seychelles. The event witnessed speeches on the cultural and behavioural differences between the two countries by three eminent speakers from India. These included Ashutosh Mehere, COO Alliances, Cox & Kings, India; Jai Bujhwala, Founder, Holidays Box; and Parthip Thyagarajan, Founder, WeddingSutra.com. Sherin Francis, CEO, Seychelles Tourism Board, was also present at the event. She said, “The seminar was one of its kind and highly informative for all our private sector partners. It created awareness about the diversity of India and answered many questions about the trade and tourist behaviour. It certainly created a high inquisitiveness about the market among the locals which is a great sign for developing further relations with the Indian market.” Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, explained the cultural diversity and uniqueness of the Indian market setting stage for the speakers. She says, “We were happy with the reception of the seminar and glad that our agenda of bringing out the differences between any other market and India for Seychelles had been met. The speakers gave some highly thought provoking inputs which will certainly better equip the private sector to cater differently to the Indian audience and allow us to further expand our vision for the destination.”

Seychelles continued to impress Indian tourists, recording a 42 per cent annual increase in tourist arrivals from India in 2016 compared to 2015. Around 11,000 tourists from India visited Seychelles in 2016 compared to around 8,000 in 2015 and as a result India broke into the list of top 10 source markets for the tourism board. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to Bollywood associations and innovative digital presence along with an increase in Air Seychelles daily flights from four to five times a week. Sherin Francis, CEO, Seychelles Tourism Board said, “We are thrilled with the interest created in the market about Seychelles that made it possible for the momentum of success to continue. We have seen a phenomenal increase in arrivals since we opened office three years ago. The increase in arrivals from India was 42 per cent making Seychelles one of the top choices for a holiday. This would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success. It is this passion due to which we have been able to position Seychelles as a destination which is meant for all- families, couples, small groups, celebrations and MICE.”

Seychelles Tourism Board recently organised ‘Appreciation Evenings’ in New Delhi and Mumbai for its key travel trade, airline and hotel partners to thank them for their support. The tourism board also gave away appreciation awards to those travel agents and tour operators who have significantly contributed to the increase in awareness and tourist arrivals to Seychelles from India. Awardees in New Delhi included Destination Travel Services, Makemytrip, TUI and Travstarz. In Mumbai, Holidays Box, Vacations Exotica – Balmer Lawrie, Ottila and Air Seychelles were honoured. Hallmark Elite and Escape Holidays from Ahmedabad were also awarded. Patsy Moustache, Acting Charge de Affairs, Seychelles High Commission congratulated the tourism board team and the travel trade partners for their support.  This was followed by a destination update. Sherin Francis, CEO, Seychelles Tourism Board, was not present at the events but she sent out a message that said, “When we started the India office in 2013, there were just around 2,000 Indians visiting Seychelles. Last year we touched 8,000. This number may seem small in comparison to the several thousands of tourists visiting other destination. But keeping in mind the exclusivity of the destination, our limited marketing budgets and most importantly the short period of time, we are proud of this achievement. The numbers this year so far show similar trend as last year and we are positive that we will cross our target of 2016. Though Seychelles remains the ultimate romantic destination we have seen several families, small MICE groups and adventure sports enthusiasts choosing the islands for their holiday.”

Seychelles records 62 per cent increase in tourist arrivals from India during January-July 2016, compared to the same period last year. This surge in the arrivals can be attributed to the India tourist office’s increasing focus on educating and hand holding the trade to better promote the destination, increase in Air Seychelles daily flights from four to five times a week, special efforts from the hotels and DMCs to tap the India market and increasing efforts to reach out to the customer through association with Bollywood and other avenues. Sherin Naiken, CEO, Seychelles Tourism Board, said, “We are thrilled with the way India market has responded to our efforts. We have seen a phenomenal increase in arrivals since we opened office three years ago. However, this is not the time to bask in the current successes and relax. As we enter the pre-honeymoon and festival season we will double our efforts to reach out to both travel trade and consumers. We are fortunate to have supportive partners like Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to support the India travel trade. As a result, owing to its diversity, we have been able to position Seychelles as a destination which is meant for all – families, couples, small groups, celebrations and MICE.” New hotels have opened in the Seychelles in the past one year giving tourists more options. Carana Beach Hotel, the 40 chalet four-star property in North Mahe, opened its doors to guests in April 2016. It is the only resort in its category to boast of in-villa plunge-in pools. Dubai-based H Hotel and Resort Management Company opened …

In an attempt to increase the visibility of Seychelles in the Indian market and increase the number of Indian tourist arrivals to the island, Seychelles Tourism Board conducted tourism promotional roadshows in Mumbai, Chennai and Bengaluru. This was a follow up of similar roadshows conducted in Delhi and Mumbai in 2014. In 2015, Seychelles saw 183 per cent growth in tourist arrivals compared to 2014 and 85 per cent growth from January-April 2016 as compared to the same period last year. Addressing the travel trade, Sherin Naiken, CEO, Seychelles Tourism Board, said, “We are in India to invite you all to be our partners on the ground here and to work with us to offer your clients and the Indian holiday makers a new holiday destination.” Many travel and tourism industry representatives were present at the roadshows namely, Air Seychelles, Ethiopian Airlines, SriLankan Airlines, Kempinski Seychelles Resort, Eden Island Development Company, Constance Ephelia Resort, Sainte Anne Resort & Spa, Banyan Tree Seychelles, AVANI Seychelles Barbarons Resort & Spa, Le Relax Hotels – Seychelles, Enchanted Island Resort and Savoy Resort & Spa Seychelles, Holidays Box and Akquasun Group. Alain St.Ange, Tourism Minister of Seychelles was also present at the event. Anges explained that India and Seychelles are connected by direct non-stop flight from Mumbai on Air Seychelles with seamless connections from Bangalore with Jet Airways, a partner airline of Air Seychelles and is also well connected with Ethiopian Airlines, SriLanka Airlines, Kenya Airways, Etihad and Emirates. He also added, Indian nationals do not need visas to travel to Seychelles and a range of accommodation establishments are available to suit every budget.