Tag Archives: Shangri-La

Shangri-La Group launched Fam.ily™ – its family experience brand, which is aimed to create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. “Family has always been at the heart of the Shangri-La brand culture and treating our guests like family remains a hallmark of the Shangri-La identity,” said Hui Kuok, Chairman of Shangri-La Group. “With the launch of our new Fam.ily™ brand, and as we continue to introduce thoughtfully-designed family offerings, we hope to deliver the best-loved experiences that will bring families closer together, and create precious and lasting memories for our family guests,” she added.

The Holland Sales Mission kicked off on August 28 in New Delhi amidst a packed gathering at Shangri-La Hotel. The Netherlands Board of Tourism & Conventions (NBTC), in collaboration with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways, is organising the three-day, three-city roadshow from August 28-30 in Delhi, Bengaluru and Mumbai. “For 2018, this is our key activity in the market. This year, we expect a growth of over 25 per cent from the Indian market. We are mainly focusing on leisure tourists, and MiCE is more on a reactive basis. In terms of marketing, we have a 360-degree approach, so we focus on the travel trade, consumers, as well as press and PR. These are the three key elements for promotions,” said Carola Muller, Global Travel Trade Manager, NBTC, when speaking about the agenda this year. The Indian market continues to be one of the most important contributors of international visitors into the Netherlands. The country recorded a growth of 31 per cent in visitor arrivals from India in 2017, attaining a remarkable surge over the previous year. NBTC has confirmed recording 67,000 visitors from India until May 2018, and this year’s Sales Mission aims to achieve good numbers.

The 4th Global Exhibition on Services is set to take place from May 15-18, 2018 at the Bombay Exhibition Centre in Mumbai. A curtain raiser for the event was held in New Delhi at the Shangri-La hotel. Organised by Ministry of External Affairs and Department of Commerce, Ministry of Commerce & Industry, Govt of India, GES is meant to promote the services sector including tourism as well as education. This year, the focus is on Northeast India and ASEAN region as it is themed on ‘The Northeast India-ASEAN Opportunity’.