Tag Archives: Sherin Francis

Seychelles Tourist Office, India recently organised a three city roadshow from September 3-7, 2018 in Kolkata, Bangalore and Pune. Following the success of 2017’s format, the roadshow saw the same ‘pre-fixed meeting’ format in all three cities. This by-invite only format ensured quick 15 minute meetings between top agents from the cities and the private sector partners from Seychelles. Elsie Sinon from Seychelles Tourism Board shared information about the destination with all agents. Other partners included DMCs, hotels and airline partner Air Seychelles. Sherin Francis, CEO, Seychelles Tourism Board said, “We are happy to note the immense success of the three-city roadshow in India. We believe that growth of any destination relies heavily on its perception and knowledge among the travel trade of the country. We look forward to strengthen our bonds with the Indian travel trade by many more interactions with them in the form of roadshows, workshops and destination trainings in multiple cities of India.” The roadshow did not just introduce a new way of interaction but also saw the highest turn out of participants from Seychelles. The contingent had partners from various establishments. Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, said, “The cities were chosen due to their current and potential capacities for outbound tourism to Seychelles. We are pleased to have received such positive and encouraging feedback about the format and quality of meetings.”

Seychelles continues to ride the wave of growth with increasing number of Indian tourists each year. 2017 marked India’s placement as the top seventh source market for the destination with over 13500 visitors from India. The numbers are only increasing with over 8000 passengers having travelled in the first half of 2018, even before the peak honeymoon season of October-December. The destination now sees a growth in family and celebrations segment as well with a steady rise of 13.3% in Indian tourist arrivals from January to July 2018 vis-a-vis the same time period in 2017. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to innovative digital presence along with direct flights from Mumbai five times a week. Commenting on this accomplishment, Sherin Francis, CEO, Seychelles Tourism Board said, “We have always adopted innovative strategies and marketing collaborations to present Seychelles as the ideal luxury holiday destination in India. The growth would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success.” Lubaina Sheerazi, COO, Blue Square Consultants which is the India office for the Seychelles Tourism Board accounted this increase to focused efforts into innovative marketing campaigns and precise targeting of the destination to the Indian audience.  

Seychelles Tourism Board is set to conduct roadshows at Kolkata, Pune and Bengaluru. The pre-fixed meetings format which was introduced last year will continue this year as well. Sherin Francis, CEO, Seychelles Tourism Board, says, “Last year’s roadshow allowed top agents to meet all partners in a quick pre-fixed meeting of 15 minutes each in a round-robin flow. This no-frills format focused on serious business generation and ensured that every agent invited could spend quality time with every partner from Seychelles.” For 2018, the tourism board plans to conduct workshops with its key B2B partners in cities of Raipur, Indore, Kochi, Coimbatore, Baroda, Surat and Rajkot. “We will also continue to meet and educate agents in main cities that will include Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Pune and Kolkata. We plan to support tour operators with incentive-based trainings to encourage bigger numbers to Seychelles,” Francis adds. Seychelles Tourism Boards recently hosted an appreciation evening in Mumbai to acknowledge high performers from the travel trade in association with Air Seychelles. India emerged as the seventh-largest source market for Seychelles with an arrival of 13,518 tourists from India in 2017 which indicated a 23 per cent growth compared to 2016. In 2018, the tourism board expects a similar percentage growth.  

Seychelles Tourist Office, India recently conducted a seminar for local hoteliers, DMCs, tourism board head office and other establishments in Seychelles. The seminar is aimed at defining the Indian market and presenting its nitty-gritties to the local travel trade fraternity of Seychelles. The event witnessed speeches on the cultural and behavioural differences between the two countries by three eminent speakers from India. These included Ashutosh Mehere, COO Alliances, Cox & Kings, India; Jai Bujhwala, Founder, Holidays Box; and Parthip Thyagarajan, Founder, WeddingSutra.com. Sherin Francis, CEO, Seychelles Tourism Board, was also present at the event. She said, “The seminar was one of its kind and highly informative for all our private sector partners. It created awareness about the diversity of India and answered many questions about the trade and tourist behaviour. It certainly created a high inquisitiveness about the market among the locals which is a great sign for developing further relations with the Indian market.” Lubaina Sheerazi, COO, Blue Square Consultants, Seychelles Tourist office India, explained the cultural diversity and uniqueness of the Indian market setting stage for the speakers. She says, “We were happy with the reception of the seminar and glad that our agenda of bringing out the differences between any other market and India for Seychelles had been met. The speakers gave some highly thought provoking inputs which will certainly better equip the private sector to cater differently to the Indian audience and allow us to further expand our vision for the destination.”

Seychelles continued to impress Indian tourists, recording a 42 per cent annual increase in tourist arrivals from India in 2016 compared to 2015. Around 11,000 tourists from India visited Seychelles in 2016 compared to around 8,000 in 2015 and as a result India broke into the list of top 10 source markets for the tourism board. This increase can be attributed to the India tourist office’s committed focus on promotion of the destination, interest and efforts from the hotels and DMCs to capture the Indian market, increased customer awareness due to Bollywood associations and innovative digital presence along with an increase in Air Seychelles daily flights from four to five times a week. Sherin Francis, CEO, Seychelles Tourism Board said, “We are thrilled with the interest created in the market about Seychelles that made it possible for the momentum of success to continue. We have seen a phenomenal increase in arrivals since we opened office three years ago. The increase in arrivals from India was 42 per cent making Seychelles one of the top choices for a holiday. This would not have been possible without the constant support of Air Seychelles, the DMCs and the hotels who walk with us hand in hand in going the extra mile to ensure year on year success. It is this passion due to which we have been able to position Seychelles as a destination which is meant for all- families, couples, small groups, celebrations and MICE.”