Tag Archives: Shoba Mohan

RARE India has launched a new entity called Peach, under which the team would work for new tourism products, fairs and events in terms of development, promotion and marketing. One of the first projects under Peach is Gobindgarh Fort, which was showcased in New Delhi for agents by erstwhile actress and developer behind the project, Deepa Sahi. She has produced and developed the shows at the fort. The fort belonged to Maharaja Ranjit Singh of Punjab and showcases stories of his valour through 7D experiences and virtual reality wonders. Shoba Mohan and Sowmya Vijaymohan, Founder-Partners, RARE India and Peach, said that Peach would be focusing on handholding and developing new projects, events, fairs and experiences in the tourism space. Peach would be different from RARE as it will not be delving into the representation of boutique, independently owned properties, which fall into the RARE aesthetics.

The Society for Incentive Travel Excellence (SITE), recently held its networking meeting in Delhi. Speaking at the event, Anup Nair, President, SITE said, “We have invited people from different fields of the industry. We are hoping to introduce SITE to them and bring the India chapter to limelight. We have 40 members in India, and with more people being aware of the value of this membership, I hope there will be more traction.” On the value of this membership, he said, “The value is in education in the field of incentive travel. Since incentive travel is such a powerful tool for driving business results. So incentive travel business results is what SITE is about, giving education to use incentive travel to drive business results.” Shoba Mohan, Founder-Partner, RARE India has been appointed as the Director Communication for SITE India chapter. She said, “When I learnt of what SITE does globally, it just seemed like the kind of things we love to do at RARE. We would be definitely doing the SITE members meet every month. SITE believes in a lot of education content, empowering people with a lot of knowledge based around incentives. That is something we will be focusing on.”  

In a recent event organised in Delhi, Rare Destinations and Experiences brought together some of their partners who recently have come on board. Shoba Mohan, Founder Partner, Rare, in conversation with TravelTV.News, said that they are aiming for a 44 per cent occupancy and want the partners to do more business. She said, “We started with four properties and now we are 44. We would like to cap it at 50. We want our hotels to start making money out of this. For most of our partners it’s a sustaining business. We are looking at 44 per cent occupancy and to break that barrier and reach 60-70 per cent is actually when they will start making money.”