The 26th IT&CM Asia and 21st CTW Asia-Pacific kicked off in Bangkok, Thailand and welcomed some 3,000 delegates, including over 500 hosted buyers and media, from more than 50 territories and countries. Over 50 industry thought-leaders from government bodies, related associations, corporate organisations and industry professions delivered knowledge sessions. The main keynote presented by Martin Nydegger, CEO, Switzerland Tourism; Oscar Cerezales, COO, MCI Asia-Pacific; Nichapa Yoswee, Senior Vice President – Business, Thailand Convention & Exhibition Bureau (TCEB); and Daniel Chua, Vice President – Meetings & Incentives, Singapore Associations of Conventions and Exhibition Organisers (SACEOS), set the tone towards the transformation of audience engagement as the demand to stand out and being top-of-mind becomes more competitive. TCEB hosted the Official Opening Ceremony & Welcome Reception themed ‘Thailand Limited’ that rounded off Day 1 of activities at the GMM Live House at CentralWorld, featuring a colourful night of uniquely Thai entertainment, local cuisine and hospitality.
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