Tag Archives: South Africa Tourism

South African Tourism Board won the Best African Tourism Board award at the India Travel Awards 2024. Deepika Nair, Acting Trade Manager, South African Tourism Board received the award. South African Tourism markets the country’s scenic beauty, diverse wildlife, culture and heritage, the great outdoors, sport and adventure opportunities, eco-tourism, and conference facilities. Its goal is to make South Africa a preferred tourist destination in the world to maximise the economic potential of tourism for the country and its people.

TRN Marketing, a leading marketing company, announced its new partnership with Thompsons Africa, a top destination management company in South Africa. This collaboration aims to elevate South Africa’s position as a premier travel destination for Indian tourists. Through this partnership, TRN Marketing will serve as Thompsons Africa’s representative in India. Leveraging Thompsons Africa’s expertise and resources, TRN Marketing will develop tailored marketing campaigns and initiatives to attract Indian travellers to South Africa’s diverse landscapes, vibrant culture, and unique experiences. Sidhartha Roy, Senior Vice President, TRN Marketing, expressed excitement about the partnership, stating, “We are elated to collaborate with Thompsons Africa and introduce their exceptional services to the Indian market. South Africa offers unparalleled beauty and adventure, and we are committed to inspiring Indian travellers to explore this remarkable destination.” TRN Marketing will focus on promoting South Africa’s top attractions, including safaris, scenic beauty, cultural heritage, and adventure activities. By utilising targeted marketing efforts, industry partnerships, and dedicated promotional activities, TRN Marketing aims to increase Indian tourism to South Africa and strengthen the ties between the two nations. With its extensive experience in destination marketing, TRN Marketing is well-positioned to enhance South Africa’s presence in the Indian market. This partnership with Thompsons Africa marks a significant step in enriching the travel experience for Indian tourists and broadening their horizons with the wonders of South Africa.

Neliswa Nkani, Hub Head – Middle East, India and South-East Asia, South African Tourism, said, “Our  endeavor to innovate and to explore newer avenues of association by expanding such programs like Learn SA to tier-2 and tier-3 cities of the Indian market.”

Building on its extensive recovery efforts in India , South African Tourism is all set to host their biggest, independent travel trade initiative in India – their annual Roadshow. This in-person roadshow will be the first mega-event post-pandemic and will travel to the 4 Indian cities of Delhi, Ahmedabad, Bengaluru and Mumbai from 07th to 11th March 2022. Capitalizing on the massive growth potential offered by the Indian outbound traveller segment, the approximately 20-member South African trade delegation will take the opportunity to educate and enable Indian trade partners to sell the destination holistically, responsibly and safely. In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs and women-owned companies will showcase their product and services, while engaging Indian travel and trade associates.

South Africa Tourism (SAT) and Travel Agents Association of India (TAAI) have once again entered into an agreement to offer training to travel agents across India. Learn SA in its seventh edition will hold training programs in over 17 cities in India where TAAI members are situated, starting from July 6-29, 2017. The schedule will cover Tier II and Tier III cities of India starting from Mumbai, Rajkot, Baroda, Ahmedabad, Jaipur, Delhi, Chandigarh, Lucknow, Kolkata, Hyderabad, Chennai, Bangalore, Coimbatore, Indore,  Nagpur, Pune and Goa. Mumbai and Delhi will host two sessions each. DMCs, hoteliers and other stakeholders of tourism from South Africa shall be a part of the B2B interactions and presentations made by SAT. Detailed presentations on itineraries and attractions in South Africa shall be made during each session. Hon. Secretary General of TAAI, Bettaiah Lokesh, says, “We shall be giving a ‘Certificate of Participation’ to each agent along with study materials.” Jay Bhatia, Hon. National Treasurer, TAAI, adds, “The training shall be open to all travel agents and professionals across the country who are already selling SA or have a potential to promote the destination to tourist. This shall be offered free of cost to the entire trade, so as to promote the destination and also to ensure continuous education and updates on tourism products.” This agreement was undertaken under the Preferred Partner Programme wherein destinations are promoted by TAAI to educate its members and the trade at large.