Tag Archives: South Australian Tourism Commission

The South Australian Tourism Commission (SATC) expects that the number of visitors from India will increase in anticipation of the upcoming cricket series set to be held between India and Australia in Adelaide in December this year. The Adelaide Oval will host the first Test Match, scheduled for December 6-10, 2018, which is expected to attract a large number of Indian visitors to Adelaide. In addition to focusing on attracting honeymooners, families and independent travellers between the age of 25-45 years in the primary markets of Mumbai, Delhi, Bengaluru and Chennai, SATC is also working to attract cricket lovers this year. This will be executed through SATC’s influencer, media, marketing and trade partnerships throughout 2018. Commenting on the announcement, Dana Urmonas, Regional Director (India & Southeast Asia), SATC said, “We look forward to hosting Indian cricket enthusiasts and travellers for the Test Match. Adelaide witnessed a surge in Indian tourist arrivals during the ICC India-Pakistan World Cup in 2015 and we’re confident this December will be no different. The match gives us a unique opportunity to showcase Adelaide and its surrounding regions to Indian travellers and cricket enthusiasts alike.” Speaking on Adelaide Oval hosting the game, Laura Robinson, Tourism Manager, Adelaide Oval said, “Adelaide Oval has hosted some historic games in the past and we believe that this time will be no different. India and Australia have shared excellent cricketing ties over the years.”

South Australia continues to record strong growth in the Indian market with a surge in its latest visitor and spend numbers. With the recent results, India is now the eighth-largest source market for South Australia. The International Visitor Survey results released by Tourism Research Australia indicate a 30 per cent rise in the number of Indians travelling to South Australia as of March 2017. Moreover, the Festival State also saw an additional spend of $23mn as compared to the last year, which is reflected in the steep 130 per cent rise in spends. The average year-on-year growth over the last three years, both in terms of visitor and spend figures, has been steadily increasing at a rate of 8.33 per cent and 39.7 per cent respectively. Commenting on the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, said, “India has always been an important growth market for us and we are happy to see Indians increasingly opting to travel to South Australia. We will continue to focus on the India market and toward this we will be rolling out some exciting initiatives over the next year as well. Our target segments will continue to include families, honeymooners and independent leisure travellers in the age group of 25-45 in primary markets of Mumbai, Delhi, Bangalore and Chennai.” Data provided by a recent Consumer Demand Project conducted by Tourism Australia indicate that South Australia has been moving up the consideration set of Indians looking to travel to Australia for leisure purposes. According to the report, Kangaroo Island in South Australia is ranked number three on Indian traveller’s consideration list after Sydney and Melbourne. Some of the sought …

South Australia witnessed a positive leap in expenditure by Indians with an 87 per cent increase for the year ending December 2016, reaching AUD 28 million. According to the latest International Visitor Survey results released by Tourism Research Australia, Indians spent an additional AUD 13 million in the state compared to the previous year. Maintaining a healthy growth, the total expenditure has been on an upward trend with an average increase of 15.8 per cent over the last three years. Speaking about the results, Dana Urmonas, Regional Director (India & Southeast Asia), South Australian Tourism Commission, says, “Over the last year we have seen many more Indians signing up for experiences and breaking away from touristy activities. South Australia offers a cool blend of abundant wildlife, picturesque beaches and landscapes and brilliant food and wine, so travellers can really enjoy the best of Australia in one state. India is among our top 10 source markets and we hope to continue attracting more visitors and sustain the momentum built.” A recent Consumer Demand Report released by Tourism Australia shows that Indians travelling to Australia are looking to enjoy world class beauty and nature, family friendly activities and beaches and marine wildlife. South Australia, which ranks high on these factors, has been steadily moving up the consideration set with Kangaroo Island ranking number 3 among the most considered Australian destinations, after Sydney and Melbourne. Activities such as the RoofClimb over the iconic Adelaide Oval, swimming with dolphins at Glenelg, walking among sea lions at Seal Bay, food and wine experiences at Jacobs Creek or Seppeltsfield and premium stay at the 7-star rated Southern Ocean Lodge are unique to the state.

The latest IVS report released by Tourism Australia revealed that the expenditure made by Indians on their visits to South Australia has jumped up to a total of AUD 23 million as of June 2016 from AUD 21 million in June 2015. The State saw 13,000 Indian visitors during the year with an average spend of approximately AUD 1,799 per traveller. The healthy growth in expenditure by almost eight per cent indicates a growing interest among Indian travellers for South Australia as a holiday destination. Dana Urmonas, Regional Director-Southeast Asia & India, South Australian Tourism Commission (SATC) says, “India as a market holds great potential for us. We had a record number of visitors last year, by hosting the ICC World Cup Match between India and Pakistan in Adelaide. We are happy to see that Indian travellers are starting to recognise Adelaide as a holiday destination and are keen to leverage the momentum built. With the on-going marketing initiatives planned for India we are extremely positive about a progressive growth in visitor and expenditure numbers over the next few years.”

South Australian Tourism Commission (SATC) has identified India as a key growth market and has accorded it greater focus in terms of engagement with the trade and marketing efforts. Dana Urmonas, Regional Director, Southeast Asia & India, SATC, who was visiting multiple cities in India to meet the trade, says, “India is one of the world’s fastest growing outbound travel markets in the world and we at the SATC recognise the huge potential this market holds for us. The way Indians are now travelling and spending is changing significantly; they are looking for unique, memorable experiences. With wildlife experiences, pristine beaches, unspoilt nature and fantastic food and wine, travellers can get close to the real Australia in South Australia.” According to the recent International Visitor Survey Report March 2016, the number of Indian visitors to South Australia reached 10,000, with record spends of AU$18 million in the state. The 2015 India-Pakistan World Cup match hosted at the Adelaide Oval drove considerable awareness for the state and the SATC is looking to leverage the momentum built. The SATC is targeting affluent, global travellers in the age group of 25-55. The core target segments include leisure travellers, group travellers, honeymooners and families. To attract these travellers, SATC has been promoting three key destinations: Adelaide, Kangaroo Island and Barossa.