Tag Archives: Sowmya R Vijaymohan

The maiden edition of Très RARE recorded over 100 Indian destination management companies and 30 foreign tour operators from the UK, US, France, Germany and Italy. Instituted by RARE India, the event was a showcase of the finest boutique hotels, lodges, hideaways, camps and retreats in India, Nepal, and Bhutan that aimed to engage with the bespoke tour operators and media from India and overseas, alongside an eclectic mix of world travellers. Conducted over two days, the event focused on intensive one-on-one engagement, knowledge building and innovations. The close interactions with hotel owners and hosts were followed by 11 hosted familiarisation trips across India. The event also hosted speakers on hospitality and related topics to add value to the concept of experiential travel in the sub-continent. Sowmya R Vijaymohan, Partner at RARE India said, “This is probably the first green event where no plastic has been used, thus following the green document. It is a tribute to all the bespoke boutique hotels. These boutique hotels inspired us at RARE to break away from the traditional and create an intimate showcase that focuses on the niche rather than the mass and mainstream.” Some of the hotels which participated at Tres Rare were RAAS Jodhpur in Rajasthan, Bhainsrorgarh Fort, Rajasthan, Hotel Druk, Bhutan, Pepper Trail, Kerela, Tiger Mountain Pokhara Lodge, Nepal, Deccan Odyssey, etc.

Representation and marketing company, RARE has added four new hotel partners to it’s portfolio. “We are thrilled to introduce these fresh off the boat properties for the year 2016. Call us RARE 50 as we endeavor to be a curated collection of 50 of the most unique concept oriented properties,” says Sowmya R Vijaymohan, Partner, RARE India in a statement. These new properties are: Raas Devigarh, Udaipur and Khaas Bagh, Jaipur in Rajasthan; Rajakkad Estate, Palani Hills in Tamil Nadu; and Reni Pani Jungle Lodges, Satpura in Madhya Pradesh. 39-suites strong Raas Devigarh, Udaipur, is within the spectacular fort complex of Devigarh in a rural setting just under an hour, north of Udaipur. While Khaas Bagh, Jaipur (Raj.) is no more than a ten minute drive from the city of Jaipur. Built on the lines of a haveli, but spread out like a country home with large open terraces, courtyards, verandas, and offers 18 spacious suites. The Rajakkad Estate in Palani Hills (TN), just under a two hour drive from Madurai, is a unique homestay located on a 40 acre coffee and pepper plantation. Reni Pani is an elegant lodge focused on the wildlife experience, a short drive from the Tawa Reservoir. Stylish and spacious cottages, 12 of them are distributed for privacy on a varied landscape featuring grass lands, a seasonal nulla and a hearty tree cover allow animals, insects, reptiles and birds to flourish. The lodge manager, himself an avid birder captains a team of naturalists constantly trained under his supervision.