Tag Archives: Spain Tourism

Spain Tourism’s India office invites the travel trade to attend an exciting webinar on Ibiza, its biodiversity and culture as it celebrates 25 years as a UNESCO World Heritage Site. The top scorer of the Ibiza quiz will win a self-drive trip in Ibiza, sponsored by the Ibiza Tourism Board. For more information, contact jaspreet.kaur@ddppl.com or call 9650196532.

Spain has launched a new low-fare, a high-speed rail line that connects passengers from Madrid to Barcelona with prices starting from just €10 (US $11) each way. The new line is known as AVLO, from the national rail company Renfe, and tickets will be priced between €10 and €60 (US$66) per journey, depending on the route and time of travel.  The high-speed AVLO service will offer three daily trains each way between Madrid and Barcelona, Spain’s busiest travel route. Travellers under the age of 14, who are accompanied by an adult, will pay just €5 (US$5.51). Commencing services in April, the rail line is offering passengers an average discount of 60% on fares between Madrid and Barcelona compared to the cost of the existing high-speed AVE trains (whose one-way tickets start from €32.30/US$35.60).

The Institute of Tourism of Spain has launched ‘Spain in 10 seconds’, a new tourism promotion campaign which is based on personal recommendations and motivations to visit Spain expressed by a dozen of Spanish personalities related with culture, cinema, fashion, sports and gastronomy. Each one from his/her personal approach shows his/her favorite experiences and destinations of the Spanish geography through short videos in selfie format. The first of the ambassadors who are part of the campaign is the psychiatrist Luis Rojas Marcos. Designer Agatha Ruiz de la Prada and the badminton player Carolina Marin will also participate. The rest will be unveiled bit by bit over the coming months. This new campaign which is being carried out on social networks and digital media has a budget of two million Euros and the target audience is the tourist segment characterized by its high propensity to spend on the destination to which it travels and with a high index of affinity for more experiential activities. It also serves as a great catalyst to seasonally adjust the tourist demand. This campaign will be broadcasted in 15 countries and is based on a strategy of segmentation by profiles of interest that can reach tourists based on their place of origin, their motivations when travelling and their affinity with each of the celebrities.