As part of its ongoing bilateral and cultural ties with its Indian counterparts, Sri Lanka Tourism organised a series of Road Shows in key South Indian cities. These series of roadshows were conducted with an aim to promote the destinations and tourism products of the serene island nation. The first road show was held at Chennai on 24th April, followed by at Cochin on 26th Apriland ended at Bangalore on 28th April. A delegation of over 30 Sri Lankan Travel Agencies and hotels participated at this event. The delegation was led by the Hon. Harin Fernando, Minister of Tourism and accompanied by Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Mr. Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau, Ms. Shirani Herth, Junior Manager, Sri Lanka Tourism Promotion Bureau (SLTPB) and Ms. Malkanthi Welikla, Manager – Marketing, Sri Lanka Convention Bureau. Hon. Harin Fernando, Minister of Tourism, said “Sri Lanka is experiencing a significant rise in tourist arrivals, particularly from India, which has now secured the top spot. In the first three months of 2023, we welcomed 46,432 Indian tourists. With an ambitious promotional campaign underway, we are aiming to attract 2 million Indian tourists this year. This increase in visitors has had a positive impact on tourism earnings, with Sri Lanka earning around 530 million U.S. dollars in the first quarter of 2023, compared to $482.3 million in the same period last year. We expect to generate a total of $3 billion in tourism revenue this year.“ He further added, “Sri Lanka values the Indian outbound market since it has been instrumental in driving tourism to our country. The country features a varied range of attractions and offerings, …
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