Tag Archives: SriLankan Airlines

SriLankan Airlines has once again been recognized as the Leading International Airline in South Asia under the Visitors’ Choice Awards category at the South Asian Travel Awards (SATA) 2024, marking its second consecutive win in this prestigious category.  This accolade reinforces the airline’s status as a powerhouse in the aviation industry of South Asia, with an unmatched legacy of service and hospitality, and a comprehensive flight schedule serving 85% of the South Asian region. SATA, an annual event, celebrates the best of South Asia’s hospitality and travel industries and is widely regarded as one of the region’s most eminent travel awards, endorsed by over 18 regional tourism organisations. Winners are determined based on votes from both industry professionals and passengers, making the award a reflection of industry excellence and customer satisfaction. Commenting on the award, Fawzan Fareid, Regional Manager India, Bangladesh & Nepal, SriLankan Airlines, said, “We are honoured to be recognized as a leader in the region by our valued customers. South Asia is integral to our network, and SriLankan Airlines spares no effort in providing seamless connections between the region and the world, while delivering our renowned Sri Lankan hospitality onboard, along with meals and entertainment thoughtfully tailored to suit localised preferences. I would like to dedicate this award to all the teams overseeing South Asia for their unwavering commitment to serve our customers.” SriLankan Airlines’ vision is to provide passengers with an authentically Sri Lankan experience, characterized by the warmth and hospitality that is so distinct to the country. This vision is reflected in every award the airline has scored for service, including the continuous Four-Star Rating in the Major Airline category at the Airline Passenger Experience …

SriLankan Airlines bagged a Gold Award in the category of “Marketing-Carrier” at the Pacific Asia Travel Association (PATA) Gold Awards 2024, held in Bangkok on 28 August 2024, reaffirming the global appeal of its marketing communication endeavours. The campaign, “Colours of Jaffna,” is the first marketing campaign by any Sri Lankan entity to exclusively spotlight the island’s vibrant north. The timeliness of the campaign is further reinstated with CNN naming Jaffna as one of Asia’s most underrated places recently. This year, PATA honoured 24 travel and tourism entities out of 100 entries from around the world, as judged by a panel of 23 industry experts. One of the most successful campaigns ever to have been executed in the airline’s history, ‘Colours of Jaffna’ garnered a reach of over 14,000,000 across social media platforms with over 500,000 engagements. SriLankan Airlines, Head of Marketing, Saminda Perera, said, “I take this opportunity to thank the encouragement and support extended to us by the management, our valued partners and my team, without whom this will never be a possibility. Time after time, we have endeavoured to present Sri Lanka in novel perspectives, and it gives us great pleasure to be affirmed that our efforts are recognized by the industry fraternity and the travellers alike.” Staying true to the campaign title ‘Colours of Jaffna,’ the visuals — both the imagery and videography — highlight the plethora of colours that define Jaffna. From its waterfronts, and historic fort to the colourful temple interiors, festivities and cuisine, the visual tonality emphasizes the contrasting yet striking colours, capturing the city’s novelty, excitement and vivacity. The video is enhanced by a rhythmic soundtrack, with tempos reflecting the natural ebb and flow of …

SriLankan Airlines and flydubai, the Dubai-based carrier, have announced today an interline agreement commencing from 09 September 2024, introducing more travel opportunities between Sri Lanka, the UAE and beyond on select routes on the carriers’ networks. This interline agreement will enable passengers travelling with SriLankan Airlines to seamlessly connect via Dubai’s aviation hub to more than 30 destinations that flydubai operates to in Africa, Central Asia, Central and Southeast Europe as well as the Middle East. This includes unique holiday destinations such as Bucharest, Istanbul, Krakow, Mombasa, Naples, Sofia, Tashkent and Zanzibar. In addition, the interline will offer flydubai passengers’ access to 16 destinations on SriLankan’s robust network spanning Southern and East Asia, the Middle East and Australia – including Melbourne, Seoul, Singapore and Tokyo. “We are excited to partner with flydubai to provide our passengers seamless connections and greater convenience. This partnership reinforces our strategy to broaden our network and global reach, presenting customers with more travel choices and flexibility. We look forward to collaborating with flydubai and welcoming their passengers aboard our flights to experience an authentic SriLankan journey,” said Richard Nuttall, Chief Executive Officer of SriLankan Airlines. SriLankan Airlines and flydubai are committed to delivering convenient and reliable travel options for their valued customers. Passengers can expect the signature hospitality and onboard services that both airlines are renowned for when travelling with SriLankan and flydubai. Commenting on the interline agreement, Ghaith Al Ghaith, Chief Executive Officer at flydubai, said, “we’re excited about our new interline agreement with SriLankan Airlines that will further strengthen trade and tourism relations between the UAE and Sri Lanka. Since the start of operations to Sri Lanka in 2010, we have seen consistent …

SriLankan Airlines turns 45, celebrating a trailblazing journey that took off on September 1, 1979, with just two Boeing 707 aircraft. A pioneer in the region, the airline has always remained resilient in the face of turbulence and has consistently championed true Sri Lankan hospitality globally. Over the years, SriLankan Airlines has proven its versatility in an ever-evolving and testing environment. Today, SriLankan continues to be one of the major international airlines from South Asia, having achieved numerous milestones and accolades along the way. Key Milestones and Achievements: 1979 – Launch of Air Lanka with two Boeing 707 aircraft (1st September) 1979 – Maiden flight to Bangkok on 1st September 1979 – Services are launched to Bahrain, Frankfurt, London, Singapore, Kuala Lumpur, Dubai, Paris, Zurich, Madras and Male 1980 – Launch of Air Lanka Catering Ltd 1980 – First Lockheed L1011 Tristar acquired 1984 – Boeing 747-200 acquired 1990 – Air Lanka becomes a member of IATA (International Air Transport Association) 1990 – Three Ilyushin IL-86’s leased to operate mercy flights for Sri Lankans fleeing Gulf War 1991 – First international airline to obtain IATA accreditation for its Centre for Training 1992 – Launched frequent flyer programme “The Serendib Club” 1993 – First Airbus A320-200 acquired 1994 – First Airbus A340 acquired, becoming the first in South Asia to operate Airbus A340 1998 – Enters into a strategic partnership with Emirates 1999 – Air Lanka rebranded as SriLankan Airlines 1999 – First Airbus A330-200 acquired 2000 – Phased out Lockheed Tristars for an all-Airbus fleet 2000 – The cargo arm rebranded as ‘SriLankan Cargo’ and as a separate entity 2000 – SriLankan Cargo launches dedicated freighter service using Antonov AN12F …

SriLankan Airlines, aiming to capture travellers’ attention with its safety protocols, has launched a brand-new onboard safety video featuring a range of Sri Lanka’s most mesmerising scenic locations. In the air travel industry, disseminating safety information is a regulatory pre-requisite, as well as a precaution to ensure that every passenger is aware of safety provisions and protocols. The new safety video transcends this basic requirement by incorporating the island’s aesthetics and the signature warmth and care of SriLankan’s onboard service, to create a cinematic experience that is both informative and captivating. Richard Nuttall, Chief Executive Officer of SriLankan Airlines, said, “We are delighted to launch our brand-new onboard safety video, which we premiered to over 200 international travel trade partners at the Global Sales Conference. This video replaces the one we have had for over a decade and offers a fresh perspective on the island home we proudly share with the world.” While drawing the viewer’s attention to vital safety details, the video unveils the tourist attractions of SriLankan Airlines’ hub, Sri Lanka. It transforms the flight cabin into various scenic ambiances, conveying that a journey aboard SriLankan Airlines to Sri Lanka is a visually captivating experience in itself. As the regulatory body, Civil Aviation Authority of Sri Lanka (CAASL) worked closely with the airline, where the input and valuable insights of the former were immensely helpful to deliver an accurate and universally comprehensible safety demonstration. The Inflight Entertainment system (IFE) version of the video includes subtitles in Sinhala and Tamil, enhancing the clarity and engagement of the safety guidelines being demonstrated. SriLankan Airlines has always been in the forefront of marketing quintessential island attributes to its global network, both …

SriLankan Airlines, the award-winning national carrier of Sri Lanka, has appointed AVIAREPS, the global leader in aviation, tourism and hospitality representation, as its PR representative in India with immediate effect. The appointment was made as the airline seeks to strengthen its brand among Indian travellers with an ultimate goal to jump-start Indian outbound travel to Sri Lanka. AVIAREPS will play a pivotal role in positioning SriLankan as a top-of-mind recall for travellers from India through our extensive experience and expertise. Richard Nuttall, CEO SriLankan Airlines: “India has always been a part of the SriLankan Airlines lexicon and as we continue to ramp-up operations, our focus on India will only continue to grow. Given the significance of the market, it was important to partner with an agency that can help us create a localized approach in our communications with Indian customers. We believe that AVIAREPS has all that it takes to deliver a compelling public relations strategy and advance the SriLankan Airlines’ brand in India, and we look forward to collaborating with them on our future plans for India.” Edgar Lacker, CEO AVIAREPS: “We are extremely proud and honoured about the appointment as PR agency for SriLankan Airlines in India. We are confident that our expertise in public relations, our strong media connections and our deep understanding of the Indian market will enable us to effectively communicate the unique offerings and exceptional services of SriLankan Airlines to the Indian audience. We look forward to working closely with SriLankan Airlines to elevate their brand presence and position the airline as a top-of-mind carrier for travellers from India.” SriLankan Airlines remains strongly committed to its Indian customers and currently operates 80 weekly flights …

SriLankan Airlines will start operations from additional three cities in India, including Ahmedabad, to lure more Indian travellers to the island nation. Currently, it flies out of nine Indian cities, revealed Richard Nuttall, CEO, SriLankan Airlines.

SriLankan Airlines has recorded its first profitable fourth quarter (Q4) since 2006 for the financial year that ended on 31 March 2022 with a group net profit of USD 1.7 million despite pandemic challenges. SriLankan’s expansion initiative saw the launch of flights to several new destinations in the last year including Seoul; Moscow; Kathmandu and Paris. Frequencies were also gradually increased across the airline’s network in line with the recovery of the global travel industry and demand. The airline has also carried out major campaigns to boost tourism to the country including a major initiative in India, roadshows supporting new routes and most recently sponsoring the popular French annual adventure trail, Raid Amazones, in March of this year. The airline is now back to 75 per cent of the passenger revenue it made pre-pandemic in Q4 of 2019-20. Correspondingly, passenger numbers also rose to near 700,000 for the quarter. Ashok Pathirage, Chairman of SriLankan Airlines stated, “I am pleased to note that we ended 2021-22 on a high note, given our first quarterly profit in many years. The passenger demand remained strong, and revenues continued to recover from the setbacks of the pandemic during the quarter. Our annual expenditure remained within expectations. I am thankful to all our valued employees for contributing towards this achievement.” “We anticipate some headwinds in the first half of this financial year with high fuel prices and a short-term dip in demand to Sri Lanka. We have factored in these challenges and are working towards minimizing the impact with a strong business plan and a sound turnaround strategy to return to full-year profitability. Traffic is expected to recover fully by the end of the year …

Reviewing the airline’s fleet of aircraft in terms of leasing costs and operating efficiency is a key pillar within a broader cost restructuring plan embarked upon by the airline since the onset of the pandemic in 2020.  Other restructuring initiatives have thus far resulted in the airline ceasing to rely on government funding since the second quarter of 2021, and returning a profit since December 2021 – the most profitable month on record.   The initiation of the re-fleeting RFP is primarily prompted by the impending expiry of aircraft leases for over 50% of the current fleet. The airline recognizes that the current global market for aircraft leasing presents an attractive pricing environment which would maximise the cost savings which can be achieved via the timely execution of a re-fleeting strategy. The combination into a single RFP of replacement aircraft (expiring leases) with growth needs over the ensuing period, captures benefits of scale. A single procurement exercise also avails optionality in terms of selecting the optimum fleet structure in terms of operating efficiency, aircraft type and aircraft age.  All aircraft leases will be funded through the airline’s current existing cashflows, and the re-fleeting is expected to significantly reduce the airline’s cost structure going forward. The re-fleeting exercise will alongside other strategic initiatives help the airline increase its operating margins and further elevate its operating cash flows which will support the timely paying down of long-term debt to the Government of Sri Lanka and other lenders.  The promising turnaround in the airline’s financials have accrued both from cost restructuring as well as from selective growth initiatives in terms of expansion of the route network to include new destinations, and exploitation of growth …

SriLankan Airlines celebrates the undaunting spirit of women the world over by welcoming the female athletes who are participating in ‘Raid Amazones 2022 Sri Lanka,’ scheduled to take place from 13 March to 6 April 2022. Accordingly, the first batch of athletes arrived from Paris to a memorable welcome at Bandaranaike International this morning on flight UL 564, which was operated by an all-female crew led by Captain Chamika Rupasingha and Cabin Manager Anju Jayasinghe.   SriLankan announced the event at a press conference in Colombo on International Women’s Day. Further, the airline has branded an aircraft with Raid Amazones 2022 themed livery to bring Sri Lanka into the limelight as an adventure and sports tourism destination on a global scale.     SriLankan Airlines’ Chairman, Ashok Pathirage said, “SriLankan Airlines is an organization that advocates for women’s empowerment and equal opportunity. We take pride in the strides made by our female employees and have always supported the remarkable women that have become national icons. With Raid Amazones 2022, we are taking one step ahead to celebrate the strength and resilience of women in the backdrop of our home base, and hoping that it would inspire many others to follow in the trail and find their adventure in Sri Lanka. “   Raid Amazones is one of the most sought-after adventure trails in the French travel market and is held every year in an iconic tourist destination. The 20th edition of this annual sporting event features over 550 French female athletes, and will take place in the areas surrounding the Sigiriya rock fortress. The event is expected to bring over 15 million euros worth of global media visibility for Sri …