Tag Archives: Starring Great Britain campaign

Speaking at the GREAT Culture and Tourism Reception in New Delhi, Patricia Yates, CEO, VisitBritain, said, “We know that film and TV are powerful motivators for travellers from India, and we’re working closely with the travel trade. We’ve committed to running this campaign for two to three years, and the travel trade has welcomed that. We’ve committed to running the Starring GREAT Britain campaign for 2-3 years.”

VisitBritain along with the British High Commission in Mumbai celebrated King’s birthday party. The event hosted 500 stakeholders and travel trade from VisitBritain, who experienced the best of the UK. The event highlighted themes of innovation, featuring visual assets from new ‘Starring Great Britain’ campaign.