Tag Archives: Steigenberger Hotel Group. MBD Group

MBD Group and Steigenberger Hotel Group (SHG) have announced a joint venture to manage and franchise hotels under the brand MBD STEIGENBERGER for the Indian Territory. MBD Group will have a 51% stake while Steigenberger Hotel Group will hold a 49% stake in the joint venture company. Management of the joint venture company would be in the hands of the MBD Group looking after the India wide operations of the brand including business development, management and franchising of hotels, India marketing, pre-opening and post-opening assistance, etc wherein Steigenberger would be providing international sales and marketing support, training and brand standards to be deployed in the Indian region to suit the expectations of a luxury traveller. The joint venture would target to open at least 20 hotels in India over the next 15 years with projected annual revenue of hotels under management and/ or franchise of nearly 2000 cr. MBD Steigenberger brand, in-line with the international positioning of the Steigenberger brand, shall be positioned to target the luxury segment in India, a segment that is expected to grow at an extremely fast pace in India. The flagship hotel under the JV will be the MBD Zephyr Bangalore – An MBD Steigenberger Hotel located in the heart of Whitefield Bangalore – the silicon city of India offering 184 rooms and 118 service apartments, interpreting luxury in the true sense of the word. Sonica Malhotra, Managing Director of the Joint venture & Joint Managing Director of the MBD Group, said, “We are extremely proud to announce our association with Steigenberger Hotel Group. The association will ensure that German excellence joins hands with the warmth of Indian hospitality providing the next level experience to …

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